“Investing in your Success”

Spring-Green Blog

Online Reputation Management

Having a negative online reputation has the ability to affect your business for a long time. However, having zero representation online can hurt it just as much. Think of it this way, if a potential customer is seeking to validate your business’s quality, ability, and longevity, they typically do a quick online search. With little information to represent your business, there is nothing to drive home the quality and accessibility of what you do. No reviews or testimonials deters the prospect and drives them to move on to other candidates. Let’s drill […]

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Winning Back “Lost” Customers

What do you do when a customer cancels your services? Do you go with grace and delete their name from your files completely, leaving no trace of their former relationship with you? Or, you can set a new strategy into motion to win them back! You can refocus and sell them other products/services you offer. At the very least, you can keep them on a “cold contact” list to revisit periodically just in case something changes. Often, canceled customers get overlooked, but can yield results over time with very little […]

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How To Master The Upsell

Upselling is one of the best ways to edge a little more revenue out of your sales effort, give customers more reasons to be satisfied with your company, and help drive the success of your business. So, if upselling isn’t part of your current sales strategy, now is the perfect time to fold it in. What is upselling and why does it matter? Upselling is akin to the famously asked question, “Would you like to add fries to that order?” As part of your sales effort, you encourage your customer […]

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Your Helpful Guide to Building an Email List

Email marketing is one of the most successful and cost-effective marketing channels across every industry. One of the challenges many marketing leaders face is how to build an email list. Even with the greatest email funnel in place, the quality of the email list can make or break the success of the initiative. Before we dive into some tactics to building an email list, let’s make the case for email marketing. Email is used 3.9 billion times a day. 46 percent of all email opens take place on a mobile […]

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Attracting New Customers with Smart Video Marketing Strategies

A key component to any business’s success is attracting new customers and exploring new demographics. Many businesses are finding traction using video marketing. Video content is one of the hottest topics in any marketer’s mindset these days. Best practices can help your business grow using video marketing to tap into new markets effectively. Let’s drill down on some tips to help you optimize and succeed. […]

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Tips for Winning Back Lost Customers

It happens, even to the most conscientious company with the best product, the best possible customer service, and all the right moves post-sale – customers fade away for a variety of reasons. But sometimes the prevention and win-back initiatives can be like picking low-hanging fruit that lifts the bottom line and decreases the cost of acquiring a sale. […]

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Diversification and Investing: The Perfect Pairing

In the business world, terms are often tossed around in meetings and discussions with little context or that lack deep understanding. Some of these terms even rise to the level of “buzzwords” without an outline of what they mean or how they function in real life. As business leaders, we may find ourselves wanting to drill down on terms to ensure that our understanding is accurate, and our knowledge base is working for our business objectives. […]

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Guidelines for Working from Home

As we all continue to get adjusted to working from home, you may find yourself needing some assistance getting into your new routine. It can be challenging to juggle both home and work obligations while in the same environment, so check out these guidelines that may apply.

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The Four Types of Diversification Strategies

As the workforce continues on a trend toward globalization and as competition becomes steeper than ever before, the need for a diversity strategy is transitioning from a “nice to have” to a necessity. Use this brief guide to help you unpack the four types of diversification and the strategies that align with each one.

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A Deep Dive Into Diversification & Why It Matters

Diversification is a buzzword that’s often thrown around as the secret sauce to success in your business. Still, truth be told, many of us may not have a deep understanding of what diversification actually entails and why it even matters. Let’s unpack what it means to diversify your business and get maximum returns on your investment in your business.

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