“Investing in your Success”

Monthly Archives: June 2022

Customer Service Basics: What Your Team Needs to Know

Customers are your company’s most critical asset.  When it comes to customer service, a positive customer experience can be the key to gaining and retaining a loyal customer. 87% of people say that good customer service changes their buying behavior. In fact, of people who reported having a bad experience, 97% claimed to change their buying decision. This is why it’s crucial that all employees, no matter what their role, are trained in the basics of customer service. Essential Customer Service Skills Active Listening – Customers want to be heard; […]

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Social Listening and Why It Matters For Your Business

Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have evolved and will continue to evolve. With so many frequent changes, how do small business owners keep up with social media and various trends? You can start by knowing the difference between social media monitoring and social media listening and how they can be advantageous for your business. Social Monitoring vs Social Listening Most businesses today, regardless of size, do social media marketing in some way. From […]

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