Have you ever read an online review before purchasing something? If you are online, you probably have. Those reviews might range from simply a ‘star’ rating to a few words, to a well-thought-out review detailing the positives (or negatives) of a product or service. Whether a review is complete or lacking in details, it still has a powerful effect on your audience and your brand. Online reviews can provide your audience with reasons to do business with you right now or give them pause to consider a second (or third) […]