“Investing in your Success”

Monthly Archives: March 2016

Spring-Green Welcomes Franchise Owners Nick and Ursula Novellino

Spring-Green Lawn Care is proud to announce its newest franchise owners, Nick and Ursula Novellino of Novellino Turf Management in South Hampton Roads, Virginia. The Novellinos have more than 12 years of experience in the green industry. Their company, CNE Grounds Maintenance, Inc., provides mowing, pruning, fertilizing/weed control and snow/ice removal for a range of properties, from single family townhomes to commercial properties to apartment complexes. The couple began CNE as something for Nick to do on his days off from the local fire department. Around 2011, they were looking […]

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How to Leverage Information to Grow Your Green Business

As a green business owner, you probably feel you have plenty on your plate dealing with employees and customers. Do you have to be a technology expert too to grow your business? Even the most savvy business leaders struggle with this. It can be especially challenging to figure out where to spend your marketing money for direct mail and email marketing programs. Who do you target? In what neighborhoods? Of those you mailed or emailed, how many converted to sales? What revenue did you earn from each campaign you tried? […]

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Green Business: Reinventing a 40-Year-Old Business

Background: After 40 years in the pest management business, Barry Robinson, of GBR Enterprises in Spotsylvania, Virginia, wanted to grow the lawn care side of his business that he had started in 2000. Problem: Robinson had plenty of experience running a successful business, but the changing marketing landscape was proving hard for the successful entrepreneur to master. Idea: For his new lawn care endeavor to grow, Robinson knew he needed help connecting with customers and getting the word out about that side of his business. Solution: Despite years of experience, […]

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Financing for Growth: Strategies for Growing Your Green Business

As a small business owner, you know that finding the financing to grow your business can be challenging. Typically whatever extra funds you have get reinvested in your existing business, leaving you little liquidity for expansion. Real world experiences Nick and Ursula Novellino, owners of Novellino Turf Management in South Hampton Roads, Virginia, knew that they wanted to expand their existing business with a Spring-Green Lawn Care franchise. What they were concerned about was securing the financing to make that dream a reality. “Nick looked and researched companies, trying to […]

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Seeking Greater Profitability? Green Industry Business Owner Achieves Triple Digit Growth.

Background: Jason Vahle, owner of Green Thumb Lawn Care n’ Landscape in St. Charles, Missouri, wanted to refocus his maintenance business on lawn care, and he hoped to make the business profitable from the start, skipping major growing pains. Problem: Jason’s maintenance company offered multiple services to keep busy and to turn a profit. “Historically I would start each year with my goal being to sell as much as I could until the end of the year,” Jason explains. Idea: Jason wanted to refocus his efforts on lawn care. However, […]

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