“Investing in your Success”

Monthly Archives: July 2019

Always Be Closing: The Answers You Need to Close the Sale

Sales Close A Sale

The iconic Alec Baldwin famously coined the phrase, “Always be closing,” in the 1992 film Glengarry, Glen Ross, where he tried tough tactics to motivate his sales team. As easy as it may sound, closing the sale is the essential part of any sales technique, and sometimes the most elusive. The art of closing the deal with your customers, both large and small, directly impacts and, ultimately, the success of your business. Covering the most frequently asked questions on sales closing techniques, we’ve got you covered with these easy guide […]

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The Impact and Importance of A/B Testing In Your Business

AB Testing

Have you ever used A/B testing in your business? It’s an excellent method for comparing two different versions of something to determine which performs better for your business. This could be two advertisements, direct mail pieces, email campaigns, web pages, promotions, apps, or almost any other marketing tool. We’ll dive into A/B testing and how it can impact your marketing initiatives in your business. What Is A/B Testing and How Does It Work? Sometimes referred to as bucket testing or split-run testing, A/B testing is a statistical method for comparing […]

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