“Investing in your Success”

Yearly Archives: 2016

Know Your Competition

know your competition

Sir Francis Bacon is credited with saying “Knowledge is power.” Anyone who owns their own business understands the importance of having insight into what the competition is doing — from the services they offer to the marketing tactics they employ. Green business owners are all too aware that competition in their line of work is fierce. Owners need the best available market insights to be competitive. Proven marketing programs and technology platforms can make all the difference when it comes to giving your green business the necessary edge to power […]

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7 Green Industry Trends for 2017

Confidence in the lawn and landscape industry has grown over 2016. Lawn & Landscape’s 2016 State of the Industry report indicated that median revenue increased over 2015, and more and more company owners expressed optimism and confidence about the odds of growing their revenue in 2016 versus 2015. If the mood is generally positive, what are some trends that green industry companies need to be aware of to keep the outlook positive in 2017? Maintenance, such as lawn mowing, weed control and fertilization, is your moneymaker, but design and build […]

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Franchising vs. DIY – A Green Business Owner’s Perspective

DIY or franchise

You are ready to embrace your entrepreneurial spirit and develop your own green industry business. Congratulations! Maybe you have been wrestling with whether or not you want to build your business the DIY way or sign on with an established franchise system that gives you the benefit of their experience and support. Read on for the pros and cons to help you make the best decision for you and your family. The DIY way If you dream of being your own boss, then owning a green industry business on your […]

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Green Industry Business: 5 Marketing Tactics to Boost Sales

marketing tactics boost sales

The world of marketing for a green industry business continues to evolve. Adhering to the methods that worked even 10 years ago is no longer an effective way to keep your business going, much less boost sales. After almost 40 years Spring-Green Lawn Care has built a solid foundation, and we are constantly looking for ways to better market our services, introduce new ideas to enhance operational efficiencies and improve training to benefit our franchise owners in our quickly evolving world. Read on for our top five marketing tactics for […]

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The Cost of Missed Opportunities

time is running out missed opportunities

Mark Twain famously said, “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.” The decision to grow your green industry business is a big one, and it’s understandable that you may have some hesitation about making the leap. But who wants to look back and regret not growing your business when the opportunity presented itself? Considering expansion Growing or expanding your existing green industry business is probably not an idea that popped into your head overnight. […]

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Better Understand the Competition with Collective Knowledge

collective knowledge

Two heads are better than one. The well-known adage has been around since the 16th century for good reason—the more collective knowledge someone can utilize, the more likely they are to find an answer to any question or dilemma they face. At Spring-Green Lawn Care, we know that each of our franchise owners brings their own unique skill set and mastery to the green industry. Our goal is to harness all of that combined understanding and make it available so everyone can benefit and achieve their individual goals. Spring-Green Support […]

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Effective Business Planning for Seasonal Industries

business planning

For the majority of the country, the green industry is a seasonal business in which three months of the year (or more) your services aren’t required. Ideally, you want to find a way to have your business grow faster and more securely during the season, so that you have created a recurring revenue stream to lower your risk and build greater financial freedom for you and your family during the off-season. Spring-Green Lawn Care is devoted to fostering this kind of diversified growth. That is why we offer all our […]

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Neighborhood Marketing-How to Spread the Word About Your Green Industry Business

neighborhood marketing

As a small business owner, you know the challenges associated with marketing your business. As a green industry business owner, one big area of concern is the seasonal nature of your business and creating a recurring revenue stream to achieve greater financial security for you and your family. At Spring-Green Lawn Care, we offer franchise owners a five-step approach to marketing and technology that is not only industry leading, but also assists with efficiency and profitability. Digital Marketing To better engage existing customers and attract prospects, Spring-Green helps franchise owners […]

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Spring-Green Welcomes Newest Franchise Owner Jimy White

jimy white spring-green

We are proud to announce our newest franchise owner, Jimy White of Outdoor Oasis in Knoxville, Tennessee. When the economy eliminated his manufacturing job, White knew he had to find a new career. “I wanted to teach my son some responsibility, so we opened our own business, Outdoor Oasis, a landscaping company,” he explained about his decision to enter into the green industry. White said he didn’t seek lawn care for any specific reason. “We just started doing it and enjoyed it. We wanted to see if it could grow.” Initially […]

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Here’s What You Missed at GIE

GIE Expo

Another Green Industry Expo (GIE) has gone in the books. The 2016 event, the largest lawn care trade show dedicated to landscaping, hardscaping, irrigation and more, had another record-setting year with a 17 percent increase in exhibitor floor space and an 11 percent increase in pre-registration. In an earlier post we advised you on how to make the most of your time at this event, read on to see how we maximized Spring-Green Lawn Care’s time at GIE. What we learned at GIE Spring-Green was proud to be one of […]

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