As a business owner, the responsibility of growing and maintaining a successful business falls mostly on your shoulders. But nurturing its growth is no small task. You’re likely putting in a lot of time, and using a lot of energy, to make sure your business thrives. You’re passionate about your business, so you don’t mind the extra effort, but do you ever feel like there’s just not enough time in the day? When you get home from a long day, do you collapse into bed? Putting your all into a […]
You know that finding new leads is a crucial part of growing your business, so you’re likely investing in multiple types of marketing campaigns, including email. Email marketing campaigns provide a lot of positives for your business. They’re inexpensive, relatively easy to put together, and can be sent out with tight turnaround times. But how successful are your email campaigns? Are your subscribers actually reading your emails, or do they hit delete without even opening them? Further, how many of your email subscribers go on to become customers? Email marketing […]
Every business owner knows that a marketing plan is crucial for growing your brand. The investment you put into marketing will come back to you tenfold in new sales and customers. If you’ve owned your business for quite some time, you’ve probably seen a shift in the most effective types of marketing. At one time, it made good business sense to buy an ad in the hard copy of Yellow Pages. Now, you are better off investing that money into an ad on Facebook or another social media site. The […]