“Investing in your Success”

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How Do I Maintain a Healthy Work-Life Balance While Growing My Business?

Some may feel that the ideal balance between your work life your social life doesn’t exist. Imagine starting your own business into the mix. Then it becomes an entire new tear of tough. While having a severe devotion to the business can help guide it forward, it’s not without a price. If you bypass the care you need, you can create routines that make it hard to enjoy everything you’re working for. At Spring-Green, we understand. That’s why we have created a guide to help you get your work-life balance in check. Below are some startling statistics […]

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A Stimulus Plan For Existing Green-Industry Business Owners

A takeaway from 2020 is being deemed an essential business that provides some clarity for business planning purposes. For example, at Spring-Green Lawn Care, we have been operating as an essential business meaning there has been little interruption during COVID-19. Our Franchise Owners have been steadily gathering a recurring revenue stream from their loyal customers throughout the pandemic. We see a mutually beneficial opportunity to give back and have developed a stimulus plan to help existing Green Industry owners diversify into an essential and profitable business. Our stimulus plan has […]

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Online Reputation Management

Having a negative online reputation has the ability to affect your business for a long time. However, having zero representation online can hurt it just as much. Think of it this way, if a potential customer is seeking to validate your business’s quality, ability, and longevity, they typically do a quick online search. With little information to represent your business, there is nothing to drive home the quality and accessibility of what you do. No reviews or testimonials deters the prospect and drives them to move on to other candidates. Let’s drill […]

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Winning Back “Lost” Customers

What do you do when a customer cancels your services? Do you go with grace and delete their name from your files completely, leaving no trace of their former relationship with you? Or, you can set a new strategy into motion to win them back! You can refocus and sell them other products/services you offer. At the very least, you can keep them on a “cold contact” list to revisit periodically just in case something changes. Often, canceled customers get overlooked, but can yield results over time with very little […]

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How To Master The Upsell

Upselling is one of the best ways to edge a little more revenue out of your sales effort, give customers more reasons to be satisfied with your company, and help drive the success of your business. So, if upselling isn’t part of your current sales strategy, now is the perfect time to fold it in. What is upselling and why does it matter? Upselling is akin to the famously asked question, “Would you like to add fries to that order?” As part of your sales effort, you encourage your customer […]

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Your Helpful Guide to Building an Email List

Email marketing is one of the most successful and cost-effective marketing channels across every industry. One of the challenges many marketing leaders face is how to build an email list. Even with the greatest email funnel in place, the quality of the email list can make or break the success of the initiative. Before we dive into some tactics to building an email list, let’s make the case for email marketing. Email is used 3.9 billion times a day. 46 percent of all email opens take place on a mobile […]

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Attracting New Customers with Smart Video Marketing Strategies

A key component to any business’s success is attracting new customers and exploring new demographics. Many businesses are finding traction using video marketing. Video content is one of the hottest topics in any marketer’s mindset these days. Best practices can help your business grow using video marketing to tap into new markets effectively. Let’s drill down on some tips to help you optimize and succeed. […]

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Tips for Winning Back Lost Customers

It happens, even to the most conscientious company with the best product, the best possible customer service, and all the right moves post-sale – customers fade away for a variety of reasons. But sometimes the prevention and win-back initiatives can be like picking low-hanging fruit that lifts the bottom line and decreases the cost of acquiring a sale. […]

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Diversification and Investing: The Perfect Pairing

In the business world, terms are often tossed around in meetings and discussions with little context or that lack deep understanding. Some of these terms even rise to the level of “buzzwords” without an outline of what they mean or how they function in real life. As business leaders, we may find ourselves wanting to drill down on terms to ensure that our understanding is accurate, and our knowledge base is working for our business objectives. […]

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Guidelines for Working from Home

As we all continue to get adjusted to working from home, you may find yourself needing some assistance getting into your new routine. It can be challenging to juggle both home and work obligations while in the same environment, so check out these guidelines that may apply.

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