“Investing in your Success”

Yearly Archives: 2017

12 Social Media Tools To Use For Your Green Industry Business

social media tools

There was a time when social media was an optional tactic for marketing your green industry business — but that time is not now. If you’re not using social media to spread the word about your business in addition to traditional marketing tactics, you’re missing out. A huge population of prospective customers is spending time online, using social media to make purchasing decisions…and if they aren’t getting information from you, they’re getting it from your competitors. If you’ve taken our advice (okay, it’s not just our advice) to go digital, congratulations! […]

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The Power of Peer Groups: 7 Benefits Of Belonging To A Peer Group

peer groups

Do you sometimes think you’re all alone as a business owner? Would you like to be able to bounce ideas off on another business owner who understands what it’s like to own a lawn care, landscape or pest control company? Then you should consider a peer group. Everyone needs to be able to bounce ideas off of like-minded people. The power of peer groups allows you to work through ideas and problems as well as to grow profits and succeed in business. Peer to Peer Groups Peer to peer groups, […]

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Scott Garcia Acquires A Neighboring Spring-Green Lawn Care Location

Scott Garcia

Garcia began his career with Spring-Green as a manager and later purchased the franchise he managed. Since then, he expanded his Spring-Green franchise to four territories. When Garcia first bought his franchise he had 300 customers, but through his efforts he has grown his customer base to over 2,300. Garcia credits much of his success to the marketing efforts and support provided by Spring-Green. He also believes that his excellent customer service allows him to attract more customers in his territory. “Over the first couple of years, we focused on […]

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Marketing on a Budget: 10 Zero Cost Marketing Ideas

free marketing ideas

There is a lot of information related to free or low cost marketing ideas, but it’s hard to choose which one since there are hundreds of great ideas available online. The most popular types of no cost marketing strategies and tactics comes through social media and your local newspaper. Here are 10 zero cost marketing ideas to save you some money if you are on a budget: 1. Social media: Most people are online and it’s easy to learn how to use social media platforms. Figure out what channels your […]

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4 Effective and Strategic Tips for Marketing to Millennials

millenials

Millennials are now starting to buy houses and are the newest consumers to target and incorporate in your marketing strategy. While many of them would rather not have to settle on a specific location, others are planting roots and starting their families. You have a great opportunity to connect with millennial consumers and add them to your customer list. In this blog, you’ll learn valuable tips to market to the youngest generation – millennials. It’s All Digital Whether you love internet marketing or not, your millennial sales prospects are engaging […]

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The Leaky Bucket: Bringing Lapsed Customers Back

retention

Did you know that you can save money by retaining your current clients compared to gaining brand new customers? Studies have shown that it’s easier and less expensive to keep customers versus having to lead a new customer through the sales process. You don’t want to spend a fortune advertising your lawn care, landscape, or pest control business. Instead, you can save money and have higher profits by retaining your present clients and bringing back lapsed customers to your business. The Leaky Bucket The leaky bucket refers to a company […]

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11 Ideas to Rock Your Next Community Event or Trade Show

booth event

Have you recently hosted a booth at your local home and garden event? Did you get good leads from the trade show? Or did you have a lot of people stopping by and dipping into your candy bowl? And what about your staff at the trade show? Did they talk to people who stopped by or were they off chatting with other booth holders? Or worse yet, flipping through their phone and ignoring visitors? You want your employees to be engaged with visitors while they’re on booth duty. So it’s […]

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Why Your Green Industry Company Needs Social Media and Traditional Marketing

social media and traditional marketing

You’ve heard that social media marketing is really important to getting more leads. Matter of fact, you’ve been influenced by ads or posts that you’ve seen on Facebook, Twitter or LinkedIn. Yet, you still really like looking at and using those coupons that appear in your customers’ mailbox. Should you do one or the other? Or should you forget about traditional marketing altogether? As advertising experts point out, your green industry business still needs both social media and traditional marketing methods. Difference between Social Media Marketing and Traditional Marketing If […]

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Ryan Meinika Expands to His Third Spring-Green Lawn Care Territory

Ryan Meinika

Ryan Meinika recently expanded for a third time on October 19, 2016. David Dawson, Spring-Green’s Director of Franchise Operations at Spring-Green’s corporate office in Plainfield, IL says of Meinika, “Ryan’s commitment to the Spring-Green system has been one of the biggest contributors to his success. He also continues to keep a focus on aligning the correct marketing investments for his business’s size and desired growth. Ryan has also turned his focus over the years to building a solid Spring-Green team.” When Meinika started his first Spring-Green franchise back in 2005, he […]

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6+ Must Haves for Your Lawn and Landscaping Website

You may have experienced great success with direct mailings, social media or word of mouth. But in today’s world, your business needs to have a website. Today’s customers want to know why they should hire you and to see your green industry expertise. Your website needs the following 6+ parts to engage your visitors, keep them on your website and move them along in the sales process. 1. Homepage This is the first place where most people go to when they click on your link from Google or plug your company […]

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