Spring-Green Lawn Care was recently featured in 1851 Franchise Magazine. Dan Hillenbrand, owner of Spring-Green in Edmond, Oklahoma, was joined by Mark Potocki, director of Spring-Green Business Development. Together they discussed the importance of the National Advisory Council as a resource to further develop the growing franchise system. […]
You know that finding new leads is a crucial part of growing your business, so you’re likely investing in multiple types of marketing campaigns, including email. Email marketing campaigns provide a lot of positives for your business. They’re inexpensive, relatively easy to put together, and can be sent out with tight turnaround times. But how successful are your email campaigns? Are your subscribers actually reading your emails, or do they hit delete without even opening them? Further, how many of your email subscribers go on to become customers? Email marketing […]
Without a doubt, the cost of labor is the single largest expense for most businesses. The employees you keep end up costing more than the base hourly wage or salary you’re paying them, due to taxes and insurance, but a business can’t run without the people who make the work happen. Take a look back at how your business fared this spring. Does your profit margin need a boost? If so, perhaps you’re considering your options. You could lay off a few employees, but you know that will decrease morale […]
A business is only as good as its employees. That is why it is essential for green industry business owners to hire people who will not only do their job well, but are aligned with the company’s vision and values. Employer Interview Tips and Best Practices A business owner can generally determine the right candidates through an interview process. Here are 6 tips for a more productive employer interview process. 1. Identify Vacancy and Evaluate Need. What position(s) do you need to fill? Will service to customers, external or internal, […]
Done well, an in-person interview can provide valuable information about an applicant, beyond what is listed on a resume or application. In order to get the most from the interview, you should prepare in advance so the interview meets your objectives. Hiring the wrong candidate can be an expensive mistake; the interview process can help weed out the good from the bad. By doing research ahead of time, asking the right questions, and really listening to what the candidate has to say, will help you determine if the candidate is […]
As a green industry business owner, it is important to manage your overhead costs in relation to the revenue you receive from customers. Managing your workforce, and the expenses that come with it, is a big piece of your overhead costs. Your workforce, whether staffed correctly, too high or too low, can impact employee and customer satisfaction, and ultimately, revenue and profits. Knowing when to add a new employee is key to keeping your business running smoothly as you add or lose customers, or if your business spikes at certain […]
Many people put a stigma on the term ‘part-time’ when referring to employment. They think people who want part-time jobs are students, retirees or those who simply cannot find full-time employment. However, according to U.S. Bureau of Labor Statistics data cited by Bloomberg, there are 6 million Americans who choose to work part-time as their first option. Some of these workers feel that a single, full-time job is limiting; working one or more part-time jobs gives them flexibility in their schedule and more opportunities with different companies. This is very […]
Spring-Green Lawn Care – provider of residential and commercial lawn fertilization and weed control – is proud to announce its newest franchise owner, Aaron Knepp of AK Irrigation in Columbus, OH. Aaron Knepp, a seasoned Green Industry expert who sought to expand services to meet both his current customers’ needs and the growing market needs of Columbus and the surrounding areas. He will be offering customers a seven-application fertilization and weed control program. In addition, Knepp is excited to expand his mosquito services, aeration and seeding, as well as tree […]
Your green industry company is only as good as the people who work there, which is why hiring top talent is so important. With a new year comes new hiring trends. Here’s what experts predict will be big in 2018, and how it may impact the way you hire talent this year. Apprenticeships Are Making a Comeback In 2017, President Trump praised Germany’s apprenticeship programs, stating that “the German apprenticeship model is one of the proven programs to developing a highly-skilled workforce.” Trump believes American organizations should start adopting apprenticeships […]
You put together the perfect job description, placed it on all the right job sites, sifted through a dozens of resumes, and conducted several interviews. Now all you have to do is extend a job offer and you will have a new employee, right? Not so fast. A person might seem like the right applicant on paper and even in person, but what do you really know about him or her? Are you sure the applicant did what was indicated on a resume or in an interview? Is there something […]