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Growing Your Green Industry Business: Know your Options and How to Evaluate Them

In the green industry, business owners often reach a pivotal point where they find themselves at the crossroads of deciding whether to maintain or grow their already blossoming business. The most ideal time to consider growing and expanding your business is when business is good and all signs point to a bright future. This will not only help expand your business when it’s booming but it’ll also provide relief when the economy cycles in the opposite direction. When you diversify, you’ll have more stability to handle economic ups and downs […]

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The Best New Year’s Resolutions for Small Business Owners

As a small business owner, it’s critical that you adopt New Year’s resolutions that’ll help thrust your business forward toward profitability and security. Create actionable and achievable resolutions so that you can enter the New Year with optimism and stamina. Incorporate these ideas into your New Year’s resolution to help take your business to new heights in the upcoming year and beyond: […]

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The Four Types of Diversification Strategies

As the workforce continues on a trend toward globalization and as competition becomes steeper than ever before, the need for a diversity strategy is transitioning from a “nice to have” to a necessity. Use this brief guide to help you unpack the four types of diversification and the strategies that align with each one.

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Social Recruiting: Is Facebook Your Best Tool To Recruit Employees?

The job market is becoming increasingly competitive. With unemployment rates the lowest they’ve been in decades, recruiting top quality candidates has become increasingly difficult for businesses in nearly all industries. Because of this challenge, along with the pervasiveness of social media in today’s society, businesses have found a new outlet to connect with potential new employees on Facebook. Facebook, with 2.41 billion users, offers vast potential as a channel to tap into candidates actively seeking employment as well as the harder-to-reach talent that isn’t looking but might consider making a […]

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Spring-Green Named as a Top 10 Franchise to Purchase in 2019 by Forbes

Forbes Magazine has named Spring-Green Lawn Care as one of the Top 10 Best Franchises of 2019 with an initial investment of under 150K. In an effort to give investors who are interested in purchasing a franchise a look into how different franchise’s line up against each other, the Forbes top ten franchise list is a great starting point for research on available opportunities. Forbes has commissioned FRANdata by applying a methodology which ranks franchise brands based on appeal and health. This is the fifth ranking that FRANdata has produced […]

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Spring-Green Lawn Care Welcomes Newest Franchise Owner Cory Benoit

Spring-Green Lawn Care, provider of residential and commercial lawn fertilization and weed control is proud to announce its newest franchise owner, Cory Benoit of Saline, Michigan. Benoit, a seasoned green industry expert, started mowing lawns at the age of 19 and by the time he was 25 years old he began his own business, Evergreen Maintenance. By adding Spring-Green, he will now be able to offer his customers lawn care services along with maintenance, snow removal, and more. Benoit has always considered himself an entrepreneur, but when his family began […]

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Why Brand Storytelling Matters For Your Green Industry Business

The concept of brand storytelling in marketing has gained considerable momentum in recent years, although the strategy has been around for a long time. Big tobacco used it for years, as have automobile and motorcycle manufacturers, traditional grocery and pharmacy chains, countless fast food concepts, and many others. Small businesses utilize it, too — and sometimes do a better job of it than the big players. Does your marketing strategy include some type of brand narrative? What Is Brand Storytelling? Every brand has a story, either potential or actual, to […]

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Remote Work: The Employer and Employee Side of Working Remotely

The concept of utilizing a remote workforce is one of these flexible work options that some small business owners believe is reserved for larger companies than theirs. Why is that? In reality the barriers to utilizing remote workers seem to have more to do with employer concerns than with any hardware, software, or regulatory limitations. Here are some benefits to offering the option of working remotely as well as some considerations for engaging a remote workforce and finally, a few considerations regarding how to work from home. Benefits of Working […]

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3 Ways to Motivate Employees Without Spending Money

A common dilemma among small business owners revolves around how to motivate employees. While some business have bigger budgets and can do more to motivate their employees, there are also ways you can motivate employees without breaking the bank. While it’s true that the best employees are easier to poach if they are underpaid, it is also true that money only goes so far when it comes to motivation in the workplace. This we know from experience. Well then, if money isn’t the silver bullet of team motivation, what are […]

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