Hiring mistakes happen, and those errors can be costly. As a green business owner, your focus is on maximizing your profitability to create a strong and sustainable business with real financial stability. A key component of your efforts is finding (and keeping!) qualified employees. You can improve your chances by avoiding these following five common hiring mistakes. 1. Rushing the hiring process. When your needs ramp up, particularly during the busy spring season, it is easy to rush into a hiring decision. However, doing so is often where issues arise. […]

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One of the keys to a profitable 2017 for green business owners is engagement with your current customers, while you continue to court new customers, particularly millennials. Recognizing changing consumer demands, particularly when it comes to regulations, will have a big impact in the year ahead. Millennials have different values and see the world as a much more precarious of a place that needs protecting. As a result, green industry business owners need to be more sustainable in your program offerings and in the products you use. Role of regulations […]

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Spring-Green Lawn Care is proud to announce that 2017 marks the company’s 40th year in business. Tom Hofer, chairman, shared his thoughts on this significant milestone, “As one of the first Spring-Green franchise owners, I’m proud to see what we all have accomplished in our first 40 years.” Another milestone for Spring-Green is that it has exceeded $50 million in annual franchise system revenue this year. CEO Ted Hofer said, “It is nice to achieve this milestone, but we have a long way to go to reach our goals. Our […]

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Confidence in the lawn care industry was riding high in 2016, according to the latest Lawn & Landscape State of the Industry report. More than 8,600 people answered the survey, which indicated how the mood of the industry has shifted, dramatically, since 2011. Just five years ago, 20 percent of the respondents said they were not confident the industry would experience any growth the next year. Only 2 percent of those surveyed in 2016 had the same negative outlook for 2017. What else does the study have to share about […]

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Sir Francis Bacon is credited with saying “Knowledge is power.” Anyone who owns their own business understands the importance of having insight into what the competition is doing — from the services they offer to the marketing tactics they employ. Green business owners are all too aware that competition in their line of work is fierce. Owners need the best available market insights to be competitive. Proven marketing programs and technology platforms can make all the difference when it comes to giving your green business the necessary edge to power […]

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Confidence in the lawn and landscape industry has grown over 2016. Lawn & Landscape’s 2016 State of the Industry report indicated that median revenue increased over 2015, and more and more company owners expressed optimism and confidence about the odds of growing their revenue in 2016 versus 2015. If the mood is generally positive, what are some trends that green industry companies need to be aware of to keep the outlook positive in 2017? Maintenance, such as lawn mowing, weed control and fertilization, is your moneymaker, but design and build […]

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You are ready to embrace your entrepreneurial spirit and develop your own green industry business. Congratulations! Maybe you have been wrestling with whether or not you want to build your business the DIY way or sign on with an established franchise system that gives you the benefit of their experience and support. Read on for the pros and cons to help you make the best decision for you and your family. The DIY way If you dream of being your own boss, then owning a green industry business on your […]

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Mark Twain famously said, “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.” The decision to grow your green industry business is a big one, and it’s understandable that you may have some hesitation about making the leap. But who wants to look back and regret not growing your business when the opportunity presented itself? Considering expansion Growing or expanding your existing green industry business is probably not an idea that popped into your head overnight. […]

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