“Investing in your Success”

Yearly Archives: 2016

How to Leverage Information to Grow Your Green Business

As a green business owner, you probably feel you have plenty on your plate dealing with employees and customers. Do you have to be a technology expert too to grow your business? Even the most savvy business leaders struggle with this. It can be especially challenging to figure out where to spend your marketing money for direct mail and email marketing programs. Who do you target? In what neighborhoods? Of those you mailed or emailed, how many converted to sales? What revenue did you earn from each campaign you tried? […]

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Green Business: Reinventing a 40-Year-Old Business

Background: After 40 years in the pest management business, Barry Robinson, of GBR Enterprises in Spotsylvania, Virginia, wanted to grow the lawn care side of his business that he had started in 2000. Problem: Robinson had plenty of experience running a successful business, but the changing marketing landscape was proving hard for the successful entrepreneur to master. Idea: For his new lawn care endeavor to grow, Robinson knew he needed help connecting with customers and getting the word out about that side of his business. Solution: Despite years of experience, […]

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Financing for Growth: Strategies for Growing Your Green Business

As a small business owner, you know that finding the financing to grow your business can be challenging. Typically whatever extra funds you have get reinvested in your existing business, leaving you little liquidity for expansion. Real world experiences Nick and Ursula Novellino, owners of Novellino Turf Management in South Hampton Roads, Virginia, knew that they wanted to expand their existing business with a Spring-Green Lawn Care franchise. What they were concerned about was securing the financing to make that dream a reality. “Nick looked and researched companies, trying to […]

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Seeking Greater Profitability? Green Industry Business Owner Achieves Triple Digit Growth.

Background: Jason Vahle, owner of Green Thumb Lawn Care n’ Landscape in St. Charles, Missouri, wanted to refocus his maintenance business on lawn care, and he hoped to make the business profitable from the start, skipping major growing pains. Problem: Jason’s maintenance company offered multiple services to keep busy and to turn a profit. “Historically I would start each year with my goal being to sell as much as I could until the end of the year,” Jason explains. Idea: Jason wanted to refocus his efforts on lawn care. However, […]

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What Will it Take to Grow Your Green Business?

Anyone embarking on a new business knows the importance of profitability. Building on almost 40 years of experience, Spring-Green Lawn Care focuses on helping green industry businesses not only improve their profitability, but also thrive in a competitive marketplace. Spring-Green’s higher standards are one of the the key components, explains CEO Ted Hofer, standards which Founder Bill Fischer established. “Three out of our four higher standards—quality, service and professionalism—were there on day one,” he says. “They form the basis of the service we provide our customers.” It starts with the […]

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Diversify to Thrive: New Recurring Lawn Care Services Power Growth for Successful Landscaping Business

Background: For over eight years, Mike Valestin has built and run his successful landscaping company in Milwaukee—Valestin Landscape. Problem: Mike built patios on a one and done basis, with at best, the hope of a referral at the end of the job. He wanted not only a change of pace, but to diversify and expand his business. Idea: Mike determined that if he added services that were needed on a recurring basis, he could generate more revenue from his existing customers as well as attract new ones. Solution: “I decided […]

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Technology Trends for Green Businesses

When it comes to anticipating and planning for the latest trends, Spring-Green Lawn Care prepares like no other green business. Our corporate office dedicates itself to keeping franchisee owners ahead of the curve, with the most up-to-date technology to power all your marketing and operational needs. Here’s some examples: Operations Green businesses looking to grow their business know how important managing customer expectations can be when it comes to not only keeping clients, but also attracting new ones. Spring-Green can help with our customer expectation report. According to R.J. Krone, […]

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Mullen and VanOrder Extend Franchise Relationship

Spring-Green is pleased to announce that Kirk Mullen (Wyoming, Minnesota) and Greg VanOrder (Boise, ID) have each extended their Spring-Green franchise relationship by renewing for another 10 years. Franchise owner Greg VanOrder remains confident that he can continue his expansion serving the greater Boise, ID area and points to Spring-Green’s support systems as key factors in his decision to renew. “I’ve been with Spring-Green since 2005 and each year, my business and marketing planning sessions have been an exceptional vote of confidence in solidifying my opportunity to continue building a […]

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Spring-Green Recognizes and Promotes Staff Longevity

Spring-Green Lawn Care’s tradition of its continued re-investment in growth building and maintaining strong relationships based on trust with staff, franchise owners and its focus on the customer experience continues in 2016. The company has promoted several staff members on the company-owned franchise and franchise support side of the business: Marilyn Darin, David Dawson, Rick Helfrich, R.J. Krone and Ryan Winterbaum. Representative of Spring-Green’s ongoing investment in growth and succession planning, these promotions demonstrate the company’s efforts to continue positioning itself as a World Class Organization. For Spring-Green’s company-owned franchises, which […]

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State of the Green Industry: Q&A with Jim Slomka of SiteOne Landscape Supply

To continue to stay at the forefront of the lawn care franchise industry, Spring-Green sat down with Jim Slomka, Vice President of National Accounts for SiteOne Landscape Supply for our Q&A series on the state of the green industry to get his viewpoints on everything from industry challenges to new products. SiteOne Landscape Supply is a national supplier of wholesale irrigation, outdoor lighting, nursery, landscape, fertilizer, turf protection, grass seed, turf care and golf course equipment and accessories for green industry professionals in the United States and Canada. For more […]

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