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6 Elements of an Effective Direct Mail Piece

The impending death of print has been foretold since the late 1960’s. And while we would be the last ones to downplay the value of our own proven digital strategy, we can also assure you that a well-executed direct mail campaign — that’s right, printed snail mail — can pay a healthy return as part of a comprehensive marketing program. Why? Because we have the statistical data to back up that claim. With that said, here are our tips for creating effective direct mail pieces to implement in your marketing […]

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Unplugging From Technology: Benefits of Taking a Device-Free Day

We live and work in an age where the flow of news, information, and communication are instantaneous and continuous. Social media allows us to engage customers and vendors as well as old schoolmates in ways that would not have been possible in the past. And with very few exceptions, thanks to the current technology, we are always plugged into the data stream—unless we choose not to be. The practice of periodically removing ourselves from technology high-tech devices has become known as “unplugging” and it seems to have gained popularity in […]

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5 Email Metrics You Should Be Tracking and Paying Attention To

You know that finding new leads is a crucial part of growing your business, so you’re likely investing in multiple types of marketing campaigns, including email. Email marketing campaigns provide a lot of positives for your business. They’re inexpensive, relatively easy to put together, and can be sent out with tight turnaround times. But how successful are your email campaigns? Are your subscribers actually reading your emails, or do they hit delete without even opening them? Further, how many of your email subscribers go on to become customers? Email marketing […]

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Tips and Best Practices for Social Video Marketing

Every business owner knows that a marketing plan is crucial for growing your brand. The investment you put into marketing will come back to you tenfold in new sales and customers. If you’ve owned your business for quite some time, you’ve probably seen a shift in the most effective types of marketing. At one time, it made good business sense to buy an ad in the hard copy of Yellow Pages. Now, you are better off investing that money into an ad on Facebook or another social media site. The […]

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Database Marketing: The Power of Targeting

Consider for a minute how your business finds potential customers. Do you send the same mailer out to your entire service area? Are you making scores of cold calls? Or do you target your marketing messages directly to each customer? If the last sentence rings true, you’re one of the growing number of businesses using database marketing. But if the first two sentences are more your speed, you may be missing out on all the advantages database marketing can offer. Not quite sure what the difference is? Read on to […]

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How Trade Shows and Local Events Can Grow Your Business

There are so many different ways you can market your business, so when a trade show is announced in your area, you’re probably wondering: Is it really worth the time and money it takes to participate? Pre-registering for a booth is usually free, but not always, and if the trade show is in a different city you may have travel and hotel costs. Then there’s the time lost either to training staff members on how to run the booth or to manning the booth yourself. Despite the costs, however, attending […]

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How to Start a Blog For Your Green Industry Business

How are you getting the word out about your green industry business? If you’re only using traditional methods like direct mail, print ads, yellow-pages listings, you could be missing an amazing opportunity to attract new customers through your website. If you haven’t thought about blogging, what are you waiting for? Here are just a few of the many benefits of blogging for your green industry business. Your content could… • Drive traffic to your website • Position you as an industry expert • Help your sales staff nurture new and […]

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Marketing on a Budget: 10 Zero Cost Marketing Ideas

There is a lot of information related to free or low cost marketing ideas, but it’s hard to choose which one since there are hundreds of great ideas available online. The most popular types of no cost marketing strategies and tactics comes through social media and your local newspaper. Here are 10 zero cost marketing ideas to save you some money if you are on a budget: 1. Social media: Most people are online and it’s easy to learn how to use social media platforms. Figure out what channels your […]

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4 Effective and Strategic Tips for Marketing to Millennials

Millennials are now starting to buy houses and are the newest consumers to target and incorporate in your marketing strategy. While many of them would rather not have to settle on a specific location, others are planting roots and starting their families. You have a great opportunity to connect with millennial consumers and add them to your customer list. In this blog, you’ll learn valuable tips to market to the youngest generation – millennials. It’s All Digital Whether you love internet marketing or not, your millennial sales prospects are engaging […]

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