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How 2020 Changed The Face Of Digital Marketing

2020 changed nearly all aspects of our lives and digital marketing is no exception. Digital marketing budgets in some industries skyrocketed and in others became frozen. One thing became certain, nothing in 2020 was actually certain. With the pause placed on in-person events and in-person shopping, the appetite for digital channels was forced to fill the gaps where it could. Marketing technology and digital marketing channels in many cases became the only way for businesses to stay connected with their customers during the tough days when things were completely shut down. Facts & data illustrating the impact of COVID-19 on digital […]

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Online Reputation Management

Having a negative online reputation has the ability to affect your business for a long time. However, having zero representation online can hurt it just as much. Think of it this way, if a potential customer is seeking to validate your business’s quality, ability, and longevity, they typically do a quick online search. With little information to represent your business, there is nothing to drive home the quality and accessibility of what you do. No reviews or testimonials deters the prospect and drives them to move on to other candidates. Let’s drill […]

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Your Helpful Guide to Building an Email List

Email marketing is one of the most successful and cost-effective marketing channels across every industry. One of the challenges many marketing leaders face is how to build an email list. Even with the greatest email funnel in place, the quality of the email list can make or break the success of the initiative. Before we dive into some tactics to building an email list, let’s make the case for email marketing. Email is used 3.9 billion times a day. 46 percent of all email opens take place on a mobile […]

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Surefire Ways to Measure Customer Satisfaction in the Green Industry

Businesses in-the-know are placing emphasis (and investment) on making sure their customers are happy because they understand the impact customer satisfaction has on the bottom line. Why Customer Satisfaction Matters: Hubspot reports 80% of customers will switch companies after one poor service experience. Microsoft reports 54% of consumers have higher customer service expectations than they did one year ago. Statista reported that 64% of American consumers reached out for some form of customer service from businesses. Define and monitor Customer Satisfaction: Define what customer satisfaction looks like for your business. […]

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The Impact and Importance of A/B Testing In Your Business

Have you ever used A/B testing in your business? It’s an excellent method for comparing two different versions of something to determine which performs better for your business. This could be two advertisements, direct mail pieces, email campaigns, web pages, promotions, apps, or almost any other marketing tool. We’ll dive into A/B testing and how it can impact your marketing initiatives in your business. What Is A/B Testing and How Does It Work? Sometimes referred to as bucket testing or split-run testing, A/B testing is a statistical method for comparing […]

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Using Digital Marketing to Grow Your Green Industry Business

Dave Vojta became involved with Spring-Green Lawn Care when he purchased an existing franchise in Peoria, IL in 2005. Dave had plenty of experience in the green industry with three years running his own lawn service business and 13 years working at the largest national lawn care company in North America. When Dave joined, he was most interested in the preexisting customers and revenue, but through his investigation of being associated with a franchise system, he began to see the value. “I did not believe that I needed a franchise […]

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Digital Marketing Strategies for Green Industry Businesses: Part 2

More Digital Marketing Strategies for the Green Industry Business Owner As digital marketing strategies evolve, it’s important to remain ahead of the pack in order for your customers to find your lawn care or other green business online. In Part 1, The Mystery behind Search Engine Optimization, we discussed how SEO as an element of a digital marketing strategy benefits green industry business owners. We outlined the basics of SEO and how to better your online presence by following a few simple internet rules. Not only is SEO important when […]

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Digital Marketing Strategies for Green Industry Businesses

When marketing your green industry services—whether you own a landscaping, lawn care, or related business– there is a lot of confusion in the digital marketing space on the “how to” and “best practices.” Digital marketing continues to change and the ability to keep up as a small business owner can be a challenge. In the next several blog posts, we will try and outline the things that matter to a green industry business as it relates to digital marketing strategies and the management of your digital footprint so customers can […]

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