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Mastering Customer Engagement: Top Strategies for Small Business Owners in 2024

As we wrap up 2023 and look ahead to the new year, small businesses should prioritize customer engagement. Here are five core strategies to focus on: 1. Embrace Personalization In 2024, personalization remains a key driver of customer engagement. Utilize customer data to create tailored experiences, such as personalized emails, product recommendations, and special offers. 2. Utilize Omni-Channel Communication Meet your customers on the platforms they prefer, such as social media, email, chat apps, or in-person. Consistent messaging across these channels will create a seamless and engaging experience. 3. Leverage […]

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Customer Service Basics: What Your Team Needs to Know for Business Success

In the highly competitive business landscape, exceptional customer service is no longer a mere option—it has become a necessity. A business’s ability to provide outstanding customer service can significantly impact customer satisfaction, loyalty, and overall success. In this blog post, we will explore the essential customer service basics that your team needs to know to deliver exceptional experiences and foster long-term customer relationships. Put the Customer First: The cornerstone of excellent customer service is putting the customer at the forefront of every interaction. Emphasize the importance of empathy, active listening, […]

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Customer Service Basics: What Your Team Needs to Know

Customers are your company’s most critical asset. When it comes to customer service, a positive customer experience can be the key to gaining and retaining a loyal customer. 87% of people say that good customer service changes their buying behavior. In fact, of people who reported having a bad experience, 97% claimed to change their buying decision. This is why it’s crucial that all employees, no matter what their role, are trained in the basics of customer service. Essential Customer Service Skills Active Listening – Customers want to be heard; […]

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How to Manage Client Expectations

Excellent customer service starts with managing client expectations. Helping clients understand what they can expect from your services and what they shouldn’t is a fine art. Clear communication from the start is the key to setting and meeting expectations so that your customers are happy for years to come. 8 Steps For Managing Client Expectations Honesty is the best policy. A large part of setting client expectations is honest communication. From the beginning, communicating how services will work and what you will do for your clients (as well as what you won’t) is the foundation for […]

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Online Reputation Management

Having a negative online reputation has the ability to affect your business for a long time. However, having zero representation online can hurt it just as much. Think of it this way, if a potential customer is seeking to validate your business’s quality, ability, and longevity, they typically do a quick online search. With little information to represent your business, there is nothing to drive home the quality and accessibility of what you do. No reviews or testimonials deters the prospect and drives them to move on to other candidates. Let’s drill […]

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Winning Back “Lost” Customers

What do you do when a customer cancels your services? Do you go with grace and delete their name from your files completely, leaving no trace of their former relationship with you? Or, you can set a new strategy into motion to win them back! You can refocus and sell them other products/services you offer. At the very least, you can keep them on a “cold contact” list to revisit periodically just in case something changes. Often, canceled customers get overlooked, but can yield results over time with very little […]

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Tips for Winning Back Lost Customers

It happens, even to the most conscientious company with the best product, the best possible customer service, and all the right moves post-sale – customers fade away for a variety of reasons. But sometimes the prevention and win-back initiatives can be like picking low-hanging fruit that lifts the bottom line and decreases the cost of acquiring a sale. […]

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Surefire Ways to Measure Customer Satisfaction in the Green Industry

Businesses in-the-know are placing emphasis (and investment) on making sure their customers are happy because they understand the impact customer satisfaction has on the bottom line. Why Customer Satisfaction Matters: Hubspot reports 80% of customers will switch companies after one poor service experience. Microsoft reports 54% of consumers have higher customer service expectations than they did one year ago. Statista reported that 64% of American consumers reached out for some form of customer service from businesses. Define and monitor Customer Satisfaction: Define what customer satisfaction looks like for your business. […]

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Customer Service: Empowering Employees to Please Customers

Many people have an easier time defining poor customer service than they do good customer service. That is, they can’t always articulate what quality customer service is, but they could write volumes about what it isn’t. Why do you suppose that is? Has customer service become a lost art? Some people believe so. Here’s why customer service still matters for businesses and how you can empower employees to please customers. Why Customer Service Matters Your Window Is Open In any industry, a company’s front-line employees—those who interact directly with the […]

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Hug Your Haters: 3 Ways to Improve Your Customer Interactions

How would you rate your green-industry business’s level of customer service? If you’d give your business a pretty high score, you’re not alone: 80 percent of companies believe they deliver exceptional service, according to a survey of more than 350 businesses by Bain & Company, a global management firm. However, according to that same survey, only 8 percent of those businesses’ customers agree. That means nearly every customer thinks the company has room for improvement. At this year’s Spring-Green National Training Conference, Jay Baer, bestselling author of Hug Your Haters, spoke […]

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