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Hug Your Haters: 3 Ways to Improve Your Customer Interactions

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How would you rate your green-industry business’s level of customer service? If you’d give your business a pretty high score, you’re not alone: 80 percent of companies believe they deliver exceptional service, according to a survey of more than 350 businesses by Bain & Company, a global management firm. However, according to that same survey, only 8 percent of those businesses’ customers agree. That means nearly every customer thinks the company has room for improvement. At this year’s Spring-Green National Training Conference, Jay Baer, bestselling author of Hug Your Haters, spoke […]

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Customer Service: What Can Small Business Learn from Big Business?

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Standing out as a small lawn care company used to be pretty simple—just focus on providing the best customer service. The advent of the internet and social media changed the playing field for what constituted good customer service, however, now big companies can interact on a more personal level, too, whether through messaging and live chat or social media. How’s a local green industry business to compete against the 24/7 capabilities of larger organizations? Listen to your customers. One of the keys for quality customer service is truly listening to […]

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