Spring-Green Marketing & Sales

Digital Marketing Strategies Modernizing Green Industry Businesses

Digital marketing has completely changed how green industry businesses find clients. Companies that embrace these modern tools are thriving, while those stuck in old ways are falling behind. The green industry has come a long way from the days of door-to-door sales and yellow page ads. Today’s successful lawn care, pest control, and tree care businesses thrive and survive on digital marketing. This shift isn’t just about having a website anymore. It’s about completely changing how you connect with customers. The numbers tell the whole story. Research shows that 85% […]

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Behind the Scenes: How SpringGreen’s Marketing Engine Supports Franchise Growth

Bottom Line: SpringGreen’s marketing system brings in over 70% of new customers each spring. This gives franchisees a huge advantage over competitors who have to do all their marketing alone. Starting a business is tough. About half of all new businesses fail within five years. But franchises are different. With good marketing support and business systems proven over time, new franchisees have much better odds of success. SpringGreen has been perfecting their systems since 1977. SpringGreen has been around for almost 50 years. Today, their 150+ franchisees across America get […]

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Franchise Expansion Myths: What Small Business Owners Get Wrong

So, you own a green industry business? Maybe you cut grass, do landscaping, or handle pest control. You’ve thought about growing bigger – adding more crew, but something holds you back. You’re not alone. Many successful lawn care and landscaping business owners have the same doubts. They hear things about franchising that simply aren’t true. The truth is simple and history proves it: Franchising works for green industry businesses. SpringGreen has been proving this since 1977. Today, we have 150 franchise partners across the USA. They’ve turned local businesses into […]

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Building a Better Brand: How Smart Marketing Attracts Pest Control Customers

Want to grow your pest control business? In today’s digital world, smart marketing is your secret weapon. With the right strategies, you can stand out from competitors and bring in more customers who need your services. As a SpringGreen franchisee offering pest control services alongside lawn care and tree services, you have unique opportunities to grow your customer base through strategic marketing. Let’s explore proven tactics that can help you build a stronger brand and attract more pest control customers. Know Your Customers First Before you spend a dollar on […]

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Customer Engagement: Building Loyalty in the Off-Season

For green industry businesses, the off-season can present unique challenges. With fewer active clients and services, it’s essential to maintain engagement and stay top-of-mind with your audience. Building loyalty during slower months ensures your customers return when business picks up. Here are actionable strategies for keeping your clients engaged through content marketing, email newsletters, and social media. 1. Leverage Content Marketing Engaging content keeps your audience interested and positions your business as a trusted expert. Use the off-season to create value-driven materials: Seasonal Tips and Guides: Share advice on winter […]

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Social Listening and Why It Matters For Your Business

Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have evolved and will continue to evolve. With so many frequent changes, how do small business owners keep up with social media and various trends? You can start by knowing the difference between social media monitoring and social media listening and how they can be advantageous for your business. Social Monitoring vs Social Listening Most businesses today, regardless of size, do social media marketing in some way. From […]

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Tips for Setting and Tracking Your Business Goals

Goal setting is not a new concept. As business leaders, we buy into the importance of goal setting, but we need to be careful to avoid a common misstep—failing to accurately track these goals. Let’s explore a few reasons why the tracking step is overlooked. Solid and measurable goals were not set, making tracking impossible. Tracking mechanisms were too complicated and cumbersome, so the measurement is not sustainable. The metrics don’t sync up with the overarching goals you’ve set for your organization. Other common factors can include lack of training, […]

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What Are Some Productive Habits To Adopt?

For some, productivity can become hard with a short staff, tight budgets, and work from home scenarios. Whether your looking to level up your proactiveness or a newbie, it’s not too late to become productive. Spring-Green has the tips you need to help you get a handle on your day, goals, and your future 7 Habits From Spring-Green To Help You Become More Productive Be realistic. You know yourself better than anyone. While you can strive to improve your habits and increase your productivity, you don’t want to set goals that are so elevated that you can’t achieve them. This is a […]

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Winning Back “Lost” Customers

What do you do when a customer cancels your services? Do you go with grace and delete their name from your files completely, leaving no trace of their former relationship with you? Or, you can set a new strategy into motion to win them back! You can refocus and sell them other products/services you offer. At the very least, you can keep them on a “cold contact” list to revisit periodically just in case something changes. Often, canceled customers get overlooked, but can yield results over time with very little […]

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Your Helpful Guide to Building an Email List

Email marketing is one of the most successful and cost-effective marketing channels across every industry. One of the challenges many marketing leaders face is how to build an email list. Even with the greatest email funnel in place, the quality of the email list can make or break the success of the initiative. Before we dive into some tactics to building an email list, let’s make the case for email marketing. Email is used 3.9 billion times a day. 46 percent of all email opens take place on a mobile […]

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