“Investing in your Success”

Spring-Green Marketing & Sales

Customer Engagement: Building Loyalty in the Off-Season

For green industry businesses, the off-season can present unique challenges. With fewer active clients and services, it’s essential to maintain engagement and stay top-of-mind with your audience. Building loyalty during slower months ensures your customers return when business picks up. Here are actionable strategies for keeping your clients engaged through content marketing, email newsletters, and social media. 1. Leverage Content Marketing Engaging content keeps your audience interested and positions your business as a trusted expert. Use the off-season to create value-driven materials: Seasonal Tips and Guides: Share advice on winter […]

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Social Listening and Why It Matters For Your Business

Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have evolved and will continue to evolve. With so many frequent changes, how do small business owners keep up with social media and various trends? You can start by knowing the difference between social media monitoring and social media listening and how they can be advantageous for your business. Social Monitoring vs Social Listening Most businesses today, regardless of size, do social media marketing in some way. From […]

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Tips for Setting and Tracking Your Business Goals

Goal setting is not a new concept. As business leaders, we buy into the importance of goal setting, but we need to be careful to avoid a common misstep—failing to accurately track these goals. Let’s explore a few reasons why the tracking step is overlooked. Solid and measurable goals were not set, making tracking impossible. Tracking mechanisms were too complicated and cumbersome, so the measurement is not sustainable. The metrics don’t sync up with the overarching goals you’ve set for your organization. Other common factors can include lack of training, […]

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What Are Some Productive Habits To Adopt?

For some, productivity can become hard with a short staff, tight budgets, and work-from-home scenarios. Whether you’re looking to level up your proactiveness or are a newbie, it’s not too late to become productive. Here are some tips to help you get a handle on your day, goals, and your future. 7 Habits To Help You Become More Productive Be realistic. You know yourself better than anyone. While you can strive to improve your habits and increase your productivity, you don’t want to set goals that are so elevated that you can’t achieve them. This is […]

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Winning Back “Lost” Customers

What do you do when a customer cancels your services? Do you go with grace and delete their name from your files completely, leaving no trace of their former relationship with you? Or, you can set a new strategy into motion to win them back! You can refocus and sell them other products/services you offer. At the very least, you can keep them on a “cold contact” list to revisit periodically just in case something changes. Often, canceled customers get overlooked, but can yield results over time with very little […]

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Your Helpful Guide to Building an Email List

Email marketing is one of the most successful and cost-effective marketing channels across every industry. One of the challenges many marketing leaders face is how to build an email list. Even with the greatest email funnel in place, the quality of the email list can make or break the success of the initiative. Before we dive into some tactics to building an email list, let’s make the case for email marketing. Email is used 3.9 billion times a day. 46 percent of all email opens take place on a mobile […]

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Attracting New Customers with Smart Video Marketing Strategies

A key component to any business’s success is attracting new customers and exploring new demographics. Many businesses are finding traction using video marketing. Video content is one of the hottest topics in any marketer’s mindset these days. Best practices can help your business grow using video marketing to tap into new markets effectively. Let’s drill down on some tips to help you optimize and succeed. […]

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Tips for Winning Back Lost Customers

It happens, even to the most conscientious company with the best product, the best possible customer service, and all the right moves post-sale – customers fade away for a variety of reasons. But sometimes the prevention and win-back initiatives can be like picking low-hanging fruit that lifts the bottom line and decreases the cost of acquiring a sale. […]

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Surefire Ways to Measure Customer Satisfaction in the Green Industry

Businesses in-the-know are placing emphasis (and investment) on making sure their customers are happy because they understand the impact customer satisfaction has on the bottom line. Why Customer Satisfaction Matters: Hubspot reports 80% of customers will switch companies after one poor service experience. Microsoft reports 54% of consumers have higher customer service expectations than they did one year ago. Statista reported that 64% of American consumers reached out for some form of customer service from businesses. Define and monitor Customer Satisfaction: Define what customer satisfaction looks like for your business. […]

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Social Recruiting: Is Facebook Your Best Tool To Recruit Employees?

The job market is becoming increasingly competitive. With unemployment rates the lowest they’ve been in decades, recruiting top quality candidates has become increasingly difficult for businesses in nearly all industries. Because of this challenge, along with the pervasiveness of social media in today’s society, businesses have found a new outlet to connect with potential new employees on Facebook. Facebook, with 2.41 billion users, offers vast potential as a channel to tap into candidates actively seeking employment as well as the harder-to-reach talent that isn’t looking but might consider making a […]

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