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Spring-Green Named as a Top 10 Franchise to Purchase in 2019 by Forbes

Forbes Magazine has named Spring-Green Lawn Care as one of the Top 10 Best Franchises of 2019 with an initial investment of under 150K. In an effort to give investors who are interested in purchasing a franchise a look into how different franchise’s line up against each other, the Forbes top ten franchise list is a great starting point for research on available opportunities. Forbes has commissioned FRANdata by applying a methodology which ranks franchise brands based on appeal and health. This is the fifth ranking that FRANdata has produced […]

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6 Tips to Avoid Procrastination Pitfalls in the Workplace

“Never put off until tomorrow what you can do today.” This infamous Ben Franklin quote that has become an idiom of the English has, most likely, been ingrained in our psyches from a young age. When we are young, our parents teach us not to procrastinate with school work and chores, but sometimes adults in the workplace reverse course and begin to procrastinate in our jobs, creating inefficiencies, decreased revenues and increasing the cost of doing business. There are many reasons that your employees may be procrastinating, including: They are […]

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Always Be Closing: The Answers You Need to Close the Sale

The iconic Alec Baldwin famously coined the phrase, “Always be closing,” in the 1992 film Glengarry, Glen Ross, where he tried tough tactics to motivate his sales team. As easy as it may sound, closing the sale is the essential part of any sales technique, and sometimes the most elusive. The art of closing the deal with your customers, both large and small, directly impacts and, ultimately, the success of your business. Covering the most frequently asked questions on sales closing techniques, we’ve got you covered with these easy guide […]

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The Impact and Importance of A/B Testing In Your Business

Have you ever used A/B testing in your business? It’s an excellent method for comparing two different versions of something to determine which performs better for your business. This could be two advertisements, direct mail pieces, email campaigns, web pages, promotions, apps, or almost any other marketing tool. We’ll dive into A/B testing and how it can impact your marketing initiatives in your business. What Is A/B Testing and How Does It Work? Sometimes referred to as bucket testing or split-run testing, A/B testing is a statistical method for comparing […]

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How Employee Advocacy Helps Increase Brand Awareness

Employee advocacy is what happens when the employees of a given company, of their own choosing, become evangelists and influencers for that company. We most often think of this in terms of what happens on social media, but advocacy also takes place via email, chat, texting, and even offline. Learn how employee advocacy has its benefits to help increase brand awareness. Employee Advocacy as a Marketing Strategy They say the hardest part of any inbound direct marketing campaign is making the “inbound” part happen, whether that be a phone call, […]

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Defining Buyer Personas to Help with Conversion Rates

Building customer personas and buyer personas are one of the best ways to engage your target audience. Creating persona profiles will help determine your niche to sell your products or services, and who you will be targeting your marketing efforts to. Bear in mind that substantial studies and a quantity of scholarly literature have been developed on the topic of how to develop and use customer personas, but you don’t need a doctorate in data science to understand what persona profiles are and why we use them. Developing Persona Profiles […]

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Lead Generation Techniques For Small Businesses

Continually growing a small business can be quite a challenge. Think about this: Even a business with a proven system had to invest time and money into proving that system. This is usually a matter of trial and error. People seem to dwell on the error part, but the path to a successful marketing strategy is exactly that, a process. Lead Generation Tactics for Small Businesses Here are some considerations that may help minimize the pain of getting leads and maximize your results for sales. Understand the Process of Leads […]

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Spring-Green Lawn Care Welcomes Newest Franchise Owner Cory Benoit

Spring-Green Lawn Care, provider of residential and commercial lawn fertilization and weed control is proud to announce its newest franchise owner, Cory Benoit of Saline, Michigan. Benoit, a seasoned green industry expert, started mowing lawns at the age of 19 and by the time he was 25 years old he began his own business, Evergreen Maintenance. By adding Spring-Green, he will now be able to offer his customers lawn care services along with maintenance, snow removal, and more. Benoit has always considered himself an entrepreneur, but when his family began […]

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Why Brand Storytelling Matters For Your Green Industry Business

The concept of brand storytelling in marketing has gained considerable momentum in recent years, although the strategy has been around for a long time. Big tobacco used it for years, as have automobile and motorcycle manufacturers, traditional grocery and pharmacy chains, countless fast food concepts, and many others. Small businesses utilize it, too — and sometimes do a better job of it than the big players. Does your marketing strategy include some type of brand narrative? What Is Brand Storytelling? Every brand has a story, either potential or actual, to […]

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