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Spring-Green Newsroom

Using Digital Marketing to Grow Your Green Industry Business

Dave Vojta became involved with Spring-Green Lawn Care when he purchased an existing franchise in Peoria, IL in 2005. Dave had plenty of experience in the green industry with three years running his own lawn service business and 13 years working at the largest national lawn care company in North America. When Dave joined, he was most interested in the preexisting customers and revenue, but through his investigation of being associated with a franchise system, he began to see the value. “I did not believe that I needed a franchise […]

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Supporting the Warrenville, IL Healing Field

Monday, May 25th was Memorial Day, and there were many charitable events and locations to attend in honor of present and past servicemen and women. One of these events was the Warrenville, IL Healing Field, hosted by VFW Post 8081. Spring-Green’s President, James Young, attended the local event along with his family. The Healing Field & Field of Honor Flag Display Programs are organized by the Colonial Flag Foundation, which was first established in 2003 in Sandy, UT. The first event was prepared as a way to visualize the enormity […]

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Digital Marketing Strategies for Green Industry Businesses: Part 2

More Digital Marketing Strategies for the Green Industry Business Owner As digital marketing strategies evolve, it’s important to remain ahead of the pack in order for your customers to find your lawn care or other green business online. In Part 1, The Mystery behind Search Engine Optimization, we discussed how SEO as an element of a digital marketing strategy benefits green industry business owners. We outlined the basics of SEO and how to better your online presence by following a few simple internet rules. Not only is SEO important when […]

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Digital Marketing Strategies for Green Industry Businesses

When marketing your green industry services—whether you own a landscaping, lawn care, or related business– there is a lot of confusion in the digital marketing space on the “how to” and “best practices.” Digital marketing continues to change and the ability to keep up as a small business owner can be a challenge. In the next several blog posts, we will try and outline the things that matter to a green industry business as it relates to digital marketing strategies and the management of your digital footprint so customers can […]

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Why is Nutsedge Becoming an Increasing Problem?

From the desk of Harold Enger, Director of Education I am very observant of what is growing in lawns and landscapes in the various regions where I travel and have noticed that each year, Nutsedge is becoming more prevalent and an increasing challenge to control. Nutsedge is a perennial plant that increases in numbers every year. A single Nutsedge plant has the ability to produce several hundred tubers, or nutlets, every year. These tubers remain viable for 3 years or more in the soil. Each Nutsedge plant also produces underground […]

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Spring-Green Lawn Care Teams Up With Arbor Day Foundation

Since 2010, Spring-Green has been donating $10,000 to Arbor Day Foundation each year for the planting of trees, totaling over 50,000 trees planted. Since 2010, the donations were allocated by Arbor Day Foundation towards the planting of trees in forests across the country, such as Florence County State Forest, Pere Marquette State Forest, Shawnee National Forest, Michigan State Forest, and Douglas County Forest. This year, however, the donation to plant trees will be allotted to Arbor Day Foundation’s Community Tree Recovery Program. “With the support of Spring-Green Lawn Care, the […]

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Professional Landcare Network (PLANET) becomes the National Association of Landscape Professionals

In 1982, Spring-Green founder Bill Fischer helped establish the Professional Lawn Care Association of America (PLCAA), and served as one of its presidents;later, this organization merged with Associated Landscape Contractors of America to form the Professional Landcare Network (PLANET), the lawn care industry’s first trade association. Spring-Green is a charter member of this group, which today represents 100,000 landscape and lawn care industry professionals. As of April 1, PLANET has officially become the National Association of Landscape Professionals. “Our new name will more accurately reflect our industry and our members, […]

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5 Benefits of Our Franchise Advisory Council

By: Kim Kieffer When you join a franchise system, you become a member of an experienced group of business owners dedicated to providing you with invaluable franchise advice and support. Being part of a franchise gives you access to the marketing & operational systems, technology and data that can help accelerate the growth and development of your local business. One way that a franchisor keeps in tune with its organizational needs is to establish a franchise advisory council. This council is made up of franchise owners, and in many cases […]

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Franchise Training: Spring-Green’s Professional Development Seminars

From the desk of Harold Enger, Spring-Green’s Director of Education At the start of the new lawn care season, I travel to 17 regional locations across the US, where I conduct professional development seminars (part of our continued franchise training) for the employees of the Spring-Green franchise owners within those areas. I cover business issues and various technical topics, such as eliminating invasive weeds, protecting pollinators, and dealing with turf diseases. This year, as part of our professional development franchise training, I’ll also be demonstrating the use and care of […]

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Buying a Lawn Care Franchise for Succession Planning and Retirement

Spring-Green Lawn Care franchisees Ken and Ryan Brown

Becoming a Spring-Green lawn care franchise owner has many perks, but one of the most popular includes a well-planned exit strategy for retirement or resale. This is what attracted franchise owner Ken Brown to develop a partnership with Spring-Green. Ken Brown joined Spring-Green Lawn Care as a franchise owner in 2005 with an end in mind. His vision for choosing a franchise was clear: he wanted a proven business model with recurring revenue. He also wanted a business that he could grow large enough to satisfy his vision of passing […]

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