“Investing in your Success”

Spring-Green Grow Your Business

A Stimulus Plan For Existing Green-Industry Business Owners

A takeaway from 2020 is being deemed an essential business that provides some clarity for business planning purposes. For example, at Spring-Green Lawn Care, we have been operating as an essential business meaning there has been little interruption during COVID-19. Our Franchise Owners have been steadily gathering a recurring revenue stream from their loyal customers throughout the pandemic. We see a mutually beneficial opportunity to give back and have developed a stimulus plan to help existing Green Industry owners diversify into an essential and profitable business. Our stimulus plan has […]

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Your Helpful Guide to Building an Email List

Email marketing is one of the most successful and cost-effective marketing channels across every industry. One of the challenges many marketing leaders face is how to build an email list. Even with the greatest email funnel in place, the quality of the email list can make or break the success of the initiative. Before we dive into some tactics to building an email list, let’s make the case for email marketing. Email is used 3.9 billion times a day. 46 percent of all email opens take place on a mobile […]

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Surefire Ways to Measure Customer Satisfaction in the Green Industry

Businesses in-the-know are placing emphasis (and investment) on making sure their customers are happy because they understand the impact customer satisfaction has on the bottom line. Why Customer Satisfaction Matters: Hubspot reports 80% of customers will switch companies after one poor service experience. Microsoft reports 54% of consumers have higher customer service expectations than they did one year ago. Statista reported that 64% of American consumers reached out for some form of customer service from businesses. Define and monitor Customer Satisfaction: Define what customer satisfaction looks like for your business. […]

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Social Recruiting: Is Facebook Your Best Tool To Recruit Employees?

The job market is becoming increasingly competitive. With unemployment rates the lowest they’ve been in decades, recruiting top quality candidates has become increasingly difficult for businesses in nearly all industries. Because of this challenge, along with the pervasiveness of social media in today’s society, businesses have found a new outlet to connect with potential new employees on Facebook. Facebook, with 2.41 billion users, offers vast potential as a channel to tap into candidates actively seeking employment as well as the harder-to-reach talent that isn’t looking but might consider making a […]

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6 Tips to Avoid Procrastination Pitfalls in the Workplace

“Never put off until tomorrow what you can do today.” This infamous Ben Franklin quote that has become an idiom of the English has, most likely, been ingrained in our psyches from a young age. When we are young, our parents teach us not to procrastinate with school work and chores, but sometimes adults in the workplace reverse course and begin to procrastinate in our jobs, creating inefficiencies, decreased revenues and increasing the cost of doing business. There are many reasons that your employees may be procrastinating, including: They are […]

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3 Ways to Motivate Employees Without Spending Money

A common dilemma among small business owners revolves around how to motivate employees. While some business have bigger budgets and can do more to motivate their employees, there are also ways you can motivate employees without breaking the bank. While it’s true that the best employees are easier to poach if they are underpaid, it is also true that money only goes so far when it comes to motivation in the workplace. This we know from experience. Well then, if money isn’t the silver bullet of team motivation, what are […]

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7 Tips to Write an Effective Job Description For Ideal Candidates

A good job description should accurately describe the position that will attract the right candidates – in both qualifications and fit. Although job postings are not as comprehensive as a full-on position description, a well-written job description will help measure job performance as well as what is expected in the workplace. If it seems like we’re asking a lot of a written job description, you’re right, we are. But that’s okay because a properly-written job description will deliver on all counts. Here are 7 tips and best practices to help […]

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How to Set and Achieve Winning Business Goals for 2019

As another year draws to a close, our thoughts turn toward 2019. A whole new year filled with endless possibilities stretches out before us and it’s hard not to be enthusiastic. Wouldn’t it be great to keep that enthusiasm going long enough to convert some of those goals into reality for your small business? You absolutely can! Here are some ways to set new goals for 2019 and improve your chances of achieving them. Successful Goal Setting For Your Local Business Take Stock of Your Present Situation You cannot effectively […]

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Working Together: How to Make a Family Business Work

The vast majority of businesses in the US, roughly 90%, are family owned or controlled. There is something promising about going into business with your spouse, siblings, kids, cousins, or other family members. There are, however, many inherent challenges to successfully starting and growing a family business. Predictably, these challenges fall into two categories: issues pertaining to the family and issues pertaining to the business. Let’s look at the pros and cons of a family business, exploring some of the leading issues as well as the potential ways to resolve […]

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Should You Convert Your Green Industry Business to a Franchise?

You’ve spent years developing your own business and building a loyal customer base that looks to you as the local green industry expert. And rightfully so, as you have amassed the kind of local knowledge that can only be acquired through years of experience. For any number of reasons, you may have considered converting your local business to a franchise or expanding your service offerings by adding on a specialty franchise. Would converting your business to a franchise be a good move for you? The answer to that question must […]

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