“Investing in your Success”

Spring-Green Diversification

When Is the Best Time to Diversify Your Green-Industry Business?

“If you’re not growing, you’re dying.” This well-worn aphorism has been attributed to seemingly hundreds of figures: poets, actors, business leaders, motivational speakers. While we may never know who first uttered the words, they ring true nonetheless. And they can be applied to personal as well as business growth. Many businesses have learned the hard way that placing faith in one revenue stream can be fatal: Blockbuster Video, for instance, ignored the signs that streaming was the way of the future — signs Netflix capitalized on — and their brick-and-mortar […]

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Extend Your Season With These 7 Add-On Services

Where there’s a will, there’s a way. If you want to increase your revenue into the late fall and winter months, you can include add-on services to your lawn care, landscape or pest control company. Not only can you keep business rolling throughout the year, but you can transform your company from a seasonal business to a four season business – where you’re adding value to your current customers’ properties. You can start marketing your new services during the growing season. Add door hangers, post on social media and include […]

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Diversification Can Be Scary. Here’s 5 Ways to Cut Your Risk.

As owner of a Green Industry business, you’re always facing business planning and management challenges. From managing projects to making the next sale the list can seem endless. For many, diversification holds the key. Diversification offers many benefits for Green Industry business owners, when done well. Over almost 40 years in business, Spring-Green Lawn Care’s franchise owners have shared their top list of diversification benefits that we share below. Generate reliable recurring vs project revenue No doubt the Green Industry has its ups and downs, depending on what services you offer […]

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Diversify to Thrive: New Recurring Lawn Care Services Power Growth for Successful Landscaping Business

Background: For over eight years, Mike Valestin has built and run his successful landscaping company in Milwaukee—Valestin Landscape. Problem: Mike built patios on a one and done basis, with at best, the hope of a referral at the end of the job. He wanted not only a change of pace, but to diversify and expand his business. Idea: Mike determined that if he added services that were needed on a recurring basis, he could generate more revenue from his existing customers as well as attract new ones. Solution: “I decided […]

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Grow Your Lawn Care Business by Diversifying

Skeptical about the value in being part of a franchise? Ben Whitehouse, owner of Whitehouse Lawns was, too, until he found himself at a crossroads, unsure of the most profitable way to grow his lawn care business. Whitehouse had built his own successful lawn care and maintenance business in the Charlotte, North Carolina, area, starting from scratch in 1998. After 10 years in business, Whitehouse acquired a competitor’s business, which doubled his revenues and gave him more business in both the commercial and upscale residential markets. Whitehouse knew the lawn […]

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