Do you own an existing landscape or hardscape business? Then you know how unpredictable the work can be at times. In the summer you are overwhelmed and when temperatures drop, all too often the work falls off as well. You love being your own boss and working in the outdoors, but you would welcome the consistency and greater financial security that comes with diversifying your services, smoothing out an uneven workload and the resulting income dips and spikes.
Adding Spring-Green Lawn Care in conjunction with your existing landscaping, pest control or commercial mowing and maintenance company can help you not only grow your business faster, it also can provide recurring revenue to help you achieve long-term stability for you and your family. Our business consultants help with planning, marketing and general consultation to help you predict where your business will go in the months and years ahead. Coupled with your recurring customer base, you are now able to more predictably plan for any necessary changes in staff and equipment well in advance of your busy season.
Diversification for growth
Even during the recent recession, Spring-Green was growing thanks to the diversification and proven model we offer franchise owners. Since 1977, Spring-Green’s revenue has grown every decade, even between 2000 and 2010. In fact, the Spring-Green system saw a 90 percent increase in growth in that decade, coming off a 30 percent growth in company-wide revenue from 1990 to 2000. In addition to revenue growth, Spring-Green has experienced consistent customer growth—35 percent between 2000 and 2010. What’s more, the next five years are projected to have an increased demand for lawn care and landscaping services per IBIS World, as increased disposable income means more households will continue to outsource the care of their yards.
Cross-selling increases revenue
Diversification also provides franchise owners with the ability to cross-sell between their existing business and their Spring-Green franchise, helping both operations grow and build equity. Ben Whitehouse of Whitehouse Lawns and Spring-Green in Charlotte, North Carolina, thought he could continue building his business on his own … until he saw all that Spring-Green offered. First Spring-Green showed him the possibilities in his area in terms of potential new customers, particularly in terms of demographic information about future areas of growth. Next he learned how the Spring-Green Support Center could help him develop a business plan, including budgets, forecasts and marketing programs that were scaled specifically to his goals. “That’s something that’s an incredible value to someone who has been operating on their own,” Whitehouse said. Several seasons into his relationship with Spring-Green, Whitehouse continues to see the long-term potential the franchise offers him. “I’m confident I’ll have a business that will be valuable as an acquisition.”
Let Spring-Green help you achieve a successful, diversified business model with recurring revenue by adding a franchise. Call 1-800-777-8608 or visit us at www.growmygreenindustrybusiness.com to learn how.
