As a green industry business owner, you know the value of having existing customers add-on services. You earn more money from one interaction, while saving the time and expense of marketing to and servicing multiple customers. Sign you up, right? Well the key is making your existing customers want to use more of your services without feeling pressured. No matter what business you are in, here are three tips anyone can try to encourage customers to up-sell without any hardcore sales pressure from you:

1. Link the up-sell to the customer’s original purchase.

Think of your favorite restaurant—are you getting out of there without being asked if you want coffee or dessert at the end of your meal? Probably not. Those are just natural add-ons that restaurants know to take advantage of. The same holds true for any other small business, including lawn care. When you diversify what services you offer, say adding weeding and fertilization to an existing mowing business, you are adding an up-sell item that is relevant to what your customer is already buying.

2. Save the up-sell until after the customer has made a purchase.

Here’s why you should wait to up-sell until after the customer’s purchase is completed—many people find it to be a big turn-off when businesses throw a bunch of last minute items at them, running up a bill they thought was set. For green industry businesses, a better tact may be to complete that day’s set service, then mention the new service as something to add on for the next visit. That way the customer has time to prepare for the price increase.

3. Up-sell a service that solves a problem.

Remember how in the second tip, it was suggested that you mention a new service as an add-on for the next visit? A way to secure that up-sell is by ensuring that an additional service solves a problem your customer has. For example, if it is the time of year when the leaves will soon be dropping, your green industry business may decide to start offering leaf removal. If you have clients with lots of trees in their yards, it makes sense to mention this new service to them at the end of the mowing season. If they are interested, add them to the schedule for fall. Not only have you managed to up-sell without pressure, but  you will have prolonged your working season.

Want to entice your existing customers to add on new services without feeling pressured? Spring-Green can help you grow and diversify with our 40 years of experience and our proven expertise in marketing and technology. Learn more about how Spring-Green can help you up-sell your lawn care services. Call 1-800-777-8608 or visit us at www.growmygreenindustrybusiness.com.