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Tips to Manage Your Business’ Online Reputation

Have you ever read an online review before purchasing something? If you are online, you probably have. Those reviews might range from simply a ‘star’ rating to a few words, to a well-thought-out review detailing the positives (or negatives) of a product or service. Whether a review is complete or lacking in details, it still has a powerful effect on your audience and your brand. Online reviews can provide your audience with reasons to do business with you right now or give them pause to consider a second (or third) […]

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Social Listening and Why It Matters For Your Business

Twenty years ago, the dot-com bubble was still expanding and social listening did not yet exist. That’s how quickly digital marketing strategies have evolved and will continue to evolve. With so many frequent changes, how do small business owners keep up with social media and various trends? You can start by knowing the difference between social media monitoring and social media listening and how they can be advantageous for your business. Social Monitoring vs Social Listening Most businesses today, regardless of size, do social media marketing in some way. From […]

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Tips for Setting and Tracking Your Business Goals

Goal setting is not a new concept. As business leaders, we buy into the importance of goal setting, but we need to be careful to avoid a common misstep—failing to accurately track these goals. Let’s explore a few reasons why the tracking step is overlooked. Solid and measurable goals were not set, making tracking impossible. Tracking mechanisms were too complicated and cumbersome, so the measurement is not sustainable. The metrics don’t sync up with the overarching goals you’ve set for your organization. Other common factors can include lack of training, […]

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Lead Generation Techniques For Small Businesses

Continually growing a small business can be quite a challenge. Think about this: Even a business with a proven system had to invest time and money into proving that system. This is usually a matter of trial and error. People seem to dwell on the error part, but the path to a successful marketing strategy is exactly that, a process. Lead Generation Tactics for Small Businesses Here are some considerations that may help minimize the pain of getting leads and maximize your results for sales. Understand the Process of Leads […]

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6 Elements of an Effective Direct Mail Piece

The impending death of print has been foretold since the late 1960’s. And while we would be the last ones to downplay the value of our own proven digital strategy, we can also assure you that a well-executed direct mail campaign — that’s right, printed snail mail — can pay a healthy return as part of a comprehensive marketing program. Why? Because we have the statistical data to back up that claim. With that said, here are our tips for creating effective direct mail pieces to implement in your marketing […]

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