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Defining Buyer Personas to Help with Conversion Rates

Building customer personas and buyer personas are one of the best ways to engage your target audience. Creating persona profiles will help determine your niche to sell your products or services, and who you will be targeting your marketing efforts to. Bear in mind that substantial studies and a quantity of scholarly literature have been developed on the topic of how to develop and use customer personas, but you don’t need a doctorate in data science to understand what persona profiles are and why we use them. Developing Persona Profiles […]

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Lead Generation Techniques For Small Businesses

Continually growing a small business can be quite a challenge. Think about this: Even a business with a proven system had to invest time and money into proving that system. This is usually a matter of trial and error. People seem to dwell on the error part, but the path to a successful marketing strategy is exactly that, a process. Lead Generation Tactics for Small Businesses Here are some considerations that may help minimize the pain of getting leads and maximize your results for sales. Understand the Process of Leads […]

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Spring-Green Lawn Care Welcomes Newest Franchise Owner Cory Benoit

Spring-Green Lawn Care, provider of residential and commercial lawn fertilization and weed control is proud to announce its newest franchise owner, Cory Benoit of Saline, Michigan. Benoit, a seasoned green industry expert, started mowing lawns at the age of 19 and by the time he was 25 years old he began his own business, Evergreen Maintenance. By adding Spring-Green, he will now be able to offer his customers lawn care services along with maintenance, snow removal, and more. Benoit has always considered himself an entrepreneur, but when his family began […]

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Why Brand Storytelling Matters For Your Green Industry Business

The concept of brand storytelling in marketing has gained considerable momentum in recent years, although the strategy has been around for a long time. Big tobacco used it for years, as have automobile and motorcycle manufacturers, traditional grocery and pharmacy chains, countless fast food concepts, and many others. Small businesses utilize it, too — and sometimes do a better job of it than the big players. Does your marketing strategy include some type of brand narrative? What Is Brand Storytelling? Every brand has a story, either potential or actual, to […]

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6 Elements of an Effective Direct Mail Piece

The impending death of print has been foretold since the late 1960’s. And while we would be the last ones to downplay the value of our own proven digital strategy, we can also assure you that a well-executed direct mail campaign — that’s right, printed snail mail — can pay a healthy return as part of a comprehensive marketing program. Why? Because we have the statistical data to back up that claim. With that said, here are our tips for creating effective direct mail pieces to implement in your marketing […]

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Remote Work: The Employer and Employee Side of Working Remotely

The concept of utilizing a remote workforce is one of these flexible work options that some small business owners believe is reserved for larger companies than theirs. Why is that? In reality the barriers to utilizing remote workers seem to have more to do with employer concerns than with any hardware, software, or regulatory limitations. Here are some benefits to offering the option of working remotely as well as some considerations for engaging a remote workforce and finally, a few considerations regarding how to work from home. Benefits of Working […]

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How to Create an Effective Employee Development Plan

Most employers understand that it takes time, money, and effort to recruit the right employees, and once found, the good employees are worth keeping. An increasing number of employers have come to acknowledge and accept the need to provide those individuals with opportunities for ongoing training and development, both as individuals and as valued members of the organization. Wait a minute, isn’t all that training and development stuff for bigger businesses? Absolutely not. If your small business is big enough to have one or more employees worth keeping, then you […]

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Spring-Green Welcomes Newest Franchise Owners in Conshohocken, PA

Spring-Green Lawn Care is proud to announce one of its newest franchise owners, John and Autumn Sayers of Conshohocken, PA. John Sayers is CEO of JFS4 in Conshohocken, PA (just west of Philadelphia). JFS4 is a high end residential maintenance company that has been in business for 31 years with services ranging from mowing, snow plowing, and even masonry work. Diversifying Green Industry Business Sayers knew he wanted to expand his business even further, but the lack of marketing was holding him back. “When I looked into Spring-Green, I found […]

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3 Ways to Motivate Employees Without Spending Money

A common dilemma among small business owners revolves around how to motivate employees. While some business have bigger budgets and can do more to motivate their employees, there are also ways you can motivate employees without breaking the bank. While it’s true that the best employees are easier to poach if they are underpaid, it is also true that money only goes so far when it comes to motivation in the workplace. This we know from experience. Well then, if money isn’t the silver bullet of team motivation, what are […]

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7 Tips to Write an Effective Job Description For Ideal Candidates

A good job description should accurately describe the position that will attract the right candidates – in both qualifications and fit. Although job postings are not as comprehensive as a full-on position description, a well-written job description will help measure job performance as well as what is expected in the workplace. If it seems like we’re asking a lot of a written job description, you’re right, we are. But that’s okay because a properly-written job description will deliver on all counts. Here are 7 tips and best practices to help […]

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