Top 7 Things Buyers Actually Care About Ask most pest control operators what their business is worth, and you will get a number based on revenue. Ask a buyer the same question, and you will get a very different answer. Revenue is only the starting point. What actually moves the number up or down is a set of operational details that many operators never think about until a buyer starts asking questions. Here is the good news. Every factor buyers care about is also a factor that makes your business […]