“Investing in your Success”

Owner Profiles

Don’t take it from us. Hear it from existing Spring Green owners instead.

The benefits that come with starting a lawn care business with Spring Green are perhaps best left explained by the entrepreneurs and green industry business owners who have realized them. Visit each owner’s summary below, identify with the owners who might be similar to you, watch the videos and download their full profiles. Learn from their experiences and discover how a Spring Green franchise can help you achieve your goals and dreams.


Keith Ives
Green Industry Partner

Keith Ives

Owner of Evergreen Exteriors and Spring-Green
Clinton Township, MI

In February 2001 Keith Ives launched Evergreen Exteriors, based in Clinton Township, Michigan, offering landscape, lawn maintenance, lawn care, snow removal, and landscape design services. The company was successful, but Ives knew it could do even more with the right resources. That’s what led him to investigate into Spring-Green Lawn Care. As he learned more about the company and opportunities it brought, he began thinking about adding a franchise to diversify and grow his existing business.

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Green Industry Partner

Dan Hillenbrand

Owner of Spring-Green
Edmond, OK

Dan Hillenbrand got his start in the industry while he was in the Army, working weekends with someone who taught him the ins and outs of lawn maintenance. He worked at a few different small lawn maintenance companies, as well as a Colorado-based Scott’s Lawn Service franchise. When TruGreen purchased Scott’s in late 2016, Hillenbrand started to rethink his future with the company. That led to a conversation with Spring-Green.

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Jon Thurman
Green Industry Partner

Jon Thurman

Owner of TrimWorks and Spring-Green
Springfield, MO

Like many others, Jon Thurman got his start in the green industry mowing lawns as a teenager. He originally began his career in lawn care to help him pay for college but found more success than he anticipated within the business. By his early 20s, however, he was tired of mowing. He wanted to find work that was year-round, and irrigation fit the bill.

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Nick and Ursula Novellino
Green Industry Partner

Nick and Ursula Novellino

Owners CNE Grounds Maintenance and Spring-Green
Newport News, VA

In 2011, the Novellino’s had more than a decade of green industry experience under their belts and started looking for other ways to expand their business. The couple knew what it took to grow their maintenance services but weren’t sure what it would take to expand their lawn-care division — and that’s when they discovered Spring-Green.

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David Roman
Green Industry Partner

David Roman

Owner of Enviroscapes of Georgia and Spring-Green
Loganville, GA

In 2015, Roman participated in a roundtable discussion at GIE+EXPO in Louisville, where a business owner shared a story of getting into lawn care via a franchise. The owner stated that lawn care had quickly become the company’s profit center, which piqued Roman’s interest. “From that conversation, I went back to the Expo center, and I began to investigate franchise opportunities in metro Atlanta,” he recalled. That search led him to Spring-Green Lawn Care.

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