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Considering all the planning and preparation involved, it’s no surprise that business owners in the services sector get pretty excited when they bring a new service offering to market. But then what? Just adding another line item to the menu isn’t likely to attract much attention. How do we gain better traction with our existing customer base when rolling out a new service? Here are a few ways to effectively introduce a new product or service to customers. Introducing a New Service or Product to Customers While there may be […]