Having a negative online reputation has the ability to affect your business for a long time. However, having zero representation online can hurt it just as much. Think of it this way, if a potential customer is seeking to validate your business’s quality, ability, and longevity, they typically do a quick online search. With little information to represent your business, there is nothing to drive home the quality and accessibility of what you do. No reviews or testimonials deters the prospect and drives them to move on to other candidates. Let’s drill […]
“Investing in your Success”
Spring-Green Collective Knowledge
Winning Back “Lost” Customers
What do you do when a customer cancels your services? Do you go with grace and delete their name from your files completely, leaving no trace of their former relationship with you? Or, you can set a new strategy into motion to win them back! You can refocus and sell them other products/services you offer. At the very least, you can keep them on a “cold contact” list to revisit periodically just in case something changes. Often, canceled customers get overlooked, but can yield results over time with very little […]
Surefire Ways to Measure Customer Satisfaction in the Green Industry
Businesses in-the-know are placing emphasis (and investment) on making sure their customers are happy because they understand the impact customer satisfaction has on the bottom line. Why Customer Satisfaction Matters: Hubspot reports 80% of customers will switch companies after one poor service experience. Microsoft reports 54% of consumers have higher customer service expectations than they did one year ago. Statista reported that 64% of American consumers reached out for some form of customer service from businesses. Define and monitor Customer Satisfaction: Define what customer satisfaction looks like for your business. […]
5 Reasons to Start Paying Attention to Cultural Diversity in the Workplace
Cultural diversity in the workplace is a top agenda item for savvy businesses around the globe. These savvy businesses understand the importance of diversity and inclusion, as well as the benefits it can bring to the overall success of their operations. The fact is that ignoring cultural diversity is no longer an option. As our world, our country, and our communities become increasingly diverse, so does our workforce. By embracing cultural diversity, you’ll find countless advantages that include, but are not limited to: A more productive, engaged workforce An increase […]
How to Create an Effective Employee Development Plan
Most employers understand that it takes time, money, and effort to recruit the right employees, and once found, the good employees are worth keeping. An increasing number of employers have come to acknowledge and accept the need to provide those individuals with opportunities for ongoing training and development, both as individuals and as valued members of the organization. Wait a minute, isn’t all that training and development stuff for bigger businesses? Absolutely not. If your small business is big enough to have one or more employees worth keeping, then you […]
Time Management: Manage Time More Efficiently to Increase Productivity
The green industry tends to be incredibly hectic during the busy season. When the weather warms up and lawn, tree and pest needs start to grow, it can be difficult to manage time and complete all the work that has to be done. You certainly don’t want to disappoint customers with long wait times, and no business owner enjoys turning away new clients because they just can’t handle anything more. Sometimes this is unavoidable, but there are strategies you can implement to make the most of your time. Remember these […]
The Power of Peer Groups: 7 Benefits Of Belonging To A Peer Group
Do you sometimes think you’re all alone as a business owner? Would you like to be able to bounce ideas off on another business owner who understands what it’s like to own a lawn care, landscape or pest control company? Then you should consider a peer group. Everyone needs to be able to bounce ideas off of like-minded people. The power of peer groups allows you to work through ideas and problems as well as to grow profits and succeed in business. Peer to Peer Groups Peer to peer groups, […]
Better Understand the Competition with Collective Knowledge
Two heads are better than one. The well-known adage has been around since the 16th century for good reason—the more collective knowledge someone can utilize, the more likely they are to find an answer to any question or dilemma they face. At Spring-Green Lawn Care, we know that each of our franchise owners brings their own unique skill set and mastery to the green industry. Our goal is to harness all of that combined understanding and make it available so everyone can benefit and achieve their individual goals. Spring-Green Support […]
The More You Know-Building on Collective Knowledge
Running your own business can be an intimidating proposition at times, and many small business owners lack a support network to assist them. Having people with the right knowledge and insight to answer questions and provide guidance can be invaluable in any field, but especially in the green industry. That is why Spring-Green Lawn Care is so proud of the collective knowledge that all of our franchise owners bring to the table. Not only does this shared insight benefit franchise owners when an unknown lawn issue arises, but it also […]