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Spring-Green Blog

Green Industry Business: 5 Marketing Tactics to Boost Sales

The world of marketing for a green industry business continues to evolve. Adhering to the methods that worked even 10 years ago is no longer an effective way to keep your business going, much less boost sales. After almost 40 years Spring-Green Lawn Care has built a solid foundation, and we are constantly looking for ways to better market our services, introduce new ideas to enhance operational efficiencies and improve training to benefit our franchise owners in our quickly evolving world. Read on for our top five marketing tactics for […]

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The Cost of Missed Opportunities

time is running out missed opportunities

Mark Twain famously said, “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.” The decision to grow your green industry business is a big one, and it’s understandable that you may have some hesitation about making the leap. But who wants to look back and regret not growing your business when the opportunity presented itself? Considering expansion Growing or expanding your existing green industry business is probably not an idea that popped into your head overnight. […]

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Better Understand the Competition with Collective Knowledge

Two heads are better than one. The well-known adage has been around since the 16th century for good reason—the more collective knowledge someone can utilize, the more likely they are to find an answer to any question or dilemma they face. At Spring-Green Lawn Care, we know that each of our franchise owners brings their own unique skill set and mastery to the green industry. Our goal is to harness all of that combined understanding and make it available so everyone can benefit and achieve their individual goals. Spring-Green Support […]

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Effective Business Planning for Seasonal Industries

For the majority of the country, the green industry is a seasonal business in which three months of the year (or more) your services aren’t required. Ideally, you want to find a way to have your business grow faster and more securely during the season, so that you have created a recurring revenue stream to lower your risk and build greater financial freedom for you and your family during the off-season. Spring-Green Lawn Care is devoted to fostering this kind of diversified growth. That is why we offer all our […]

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Neighborhood Marketing-How to Spread the Word About Your Green Industry Business

As a small business owner, you know the challenges associated with marketing your business. As a green industry business owner, one big area of concern is the seasonal nature of your business and creating a recurring revenue stream to achieve greater financial security for you and your family. At Spring-Green Lawn Care, we offer franchise owners a five-step approach to marketing and technology that is not only industry leading, but also assists with efficiency and profitability. Digital Marketing To better engage existing customers and attract prospects, Spring-Green helps franchise owners […]

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Spring-Green Welcomes Newest Franchise Owner Jimy White

We are proud to announce our newest franchise owner, Jimy White of Outdoor Oasis in Knoxville, Tennessee. When the economy eliminated his manufacturing job, White knew he had to find a new career. “I wanted to teach my son some responsibility, so we opened our own business, Outdoor Oasis, a landscaping company,” he explained about his decision to enter into the green industry. White said he didn’t seek lawn care for any specific reason. “We just started doing it and enjoyed it. We wanted to see if it could grow.” Initially […]

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Here’s What You Missed at GIE

Another Green Industry Expo (GIE) has gone in the books. The 2016 event, the largest lawn care trade show dedicated to landscaping, hardscaping, irrigation and more, had another record-setting year with a 17 percent increase in exhibitor floor space and an 11 percent increase in pre-registration. In an earlier post we advised you on how to make the most of your time at this event, read on to see how we maximized Spring-Green Lawn Care’s time at GIE. What we learned at GIE Spring-Green was proud to be one of […]

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5 Tips for Attending the Green Industry Expo

The Green Industry Expo (GIE) is the biggest trade show; completely dedicated to the businesses of lawn care, landscaping, hardscaping, irrigation and the like. Each year, tens of thousands of business owners and their employees descend upon Louisville, Kentucky, to check out the new gear, learn the latest tips during the education sessions, rekindle old friendships and make new ones. The 2018 event promises more new information and products than ever, with 750 exhibits and a 19-acre outdoor demonstration area. But make no mistake, attending GIE can be expensive and, […]

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The More You Know-Building on Collective Knowledge

Running your own business can be an intimidating proposition at times, and many small business owners lack a support network to assist them. Having people with the right knowledge and insight to answer questions and provide guidance can be invaluable in any field, but especially in the green industry. That is why Spring-Green Lawn Care is so proud of the collective knowledge that all of our franchise owners bring to the table. Not only does this shared insight benefit franchise owners when an unknown lawn issue arises, but it also […]

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Succession Planning for Green Industry Business Owners

The U.S. Small Business Administration (SBA) found that between 2007 and 2012, the number of small business owners over the age of 50 increased to almost 51 percent. Translation? More than half of small businesses are headed by someone nearing retirement age. Most green industry owners are focused on day-to-day activities and getting the job done. Retiring may seem a long way down the road, but it is never too early to start thinking of your exit strategy. Create a succession plan The SBA advises any business owner, including someone […]

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