While your instinct may be to evaluate your business at the end of each year, a mid-year performance review for a green industry business can be a great tool to help keep things on track. With Spring-Green, lawn care franchise owners have the tools and a dedicated business consultant to help them evaluate their business multiple times throughout the year, allowing time for any necessary corrections in order to meet their original financial goals.
One way Spring-Green supports its lawn care franchise owners is by providing industry-leading business and marketing intelligence in digestible dashboard style reports. These reports allow for goal comparison, as well as providing peer-to-peer comparison. Our technology leads the green industry, with a robust platform that centralizes our data and offers a multitude of financial, operational and marketing performance reporting tools. That means you are able to leverage the collective knowledge of Spring-Green’s entire franchise system.
“In a season where weather played a factor in our acquisition goals, we were quickly able to respond, launching a highly targeted marketing plan that allowed us to meet our goals. In a business with seasonal pressure, this was invaluable.” Chris Casselberry
It was Spring-Green’s marketing programs, and the tools they offered to monitor marketing efforts in real-time, that persuaded Chris Casselberry of Baton Rouge-based GreenSeasons to add a Spring-Green franchise to work in conjunction with his existing business. Casselberry says, “They had the statistics and the programs that small independent businesses just don’t have. In a season where weather played a factor in our acquisition goals, we were quickly able to respond, launching a highly targeted marketing plan that allowed us to meet our goals. In a business with seasonal pressure, this was invaluable.”
A suite of sophisticated and cost-effective direct marketing programs takes advantage of historical local market data to target the most qualified potential customers for your lawn care business. Franchise owners also can view and analyze customer demographics, select mailing lists and promotional offers and send materials directly to the printer for quick turnarounds. Spring-Green’s technology platform provides tools franchise owners can use to monitor their marketing campaigns as they are happening.
Additionally, Spring-Green has designed a franchise interface that allows you to monitor your key performance indicators (KPIs) on a daily basis compared to goals, historical data and your fellow lawn care franchise owners. A multitude of reports and dashboard views allow for meaningful, fact-based conversations with your business consultant, peers and your own team members.
Discover how Spring-Green’s tools can help your business succeed — mid-year and every year. Get started today.