“Investing in your Success”

Increase Profitability for Your Lawn Care Business with Customer Density

increase profitability by customer density

Spring-Green understands that there are many services in the green industry that will drive revenue, but not all services are created equal in terms of improving your bottom line. With a route-based lawn and fertilization business, one of the best ways to boost profitability is to increase the density of your customers. Our highly efficient system is focused on maximizing our franchise owners’ profitability while still providing a great value to customers.

How exactly can a Spring-Green franchise deliver greater operational efficiency to your lawn care business?

First, our targeted marketing efforts will build customer density, and density does matter. Next, Spring-Green leverages technology to help route, invoice and manage your applications in the most efficient manner. Finally, we help owners set up their equipment and vehicles to provide multiple services at each stop. The end result? Spring-Green franchise owners typically operate with a 15 percent material cost and one licensed technician per vehicle with an average revenue per vehicle of $136,515*.

Barry Robinson was the owner of an established lawn and pest control business in Fredericksburg, Virginia. Robinson’s business, CSI Home and Commercial Services, had grown to 300 accounts. However due to the downturn in the housing market, coupled with local watering restrictions, that number soon dwindled to about 120 customers. Even more problematic for Robinson’s operational efficiency, those remaining customers were scattered over a greater distance, affecting his profitability.

While Robinson wasn’t initially interested in becoming a franchise owner, he came around to the idea when he realized Spring-Green had a solid base of accounts in an area where his business already had its strongest foothold. Robinson liked the idea of reestablishing critical mass and cutting down on unprofitable “windshield time” — when his field service professionals were driving from one account to another. Robinson recognized that Spring-Green understood its franchise owners’ need to maintain healthy margins, while managing material costs and direct labor. He saw the marketing programs as very targeted and recognized owning a Spring-Green lawn care franchise could help him construct a comprehensive business plan, with a focus on top-line revenue growth and bottom-line profitability.

Isn’t it time you maximize your profit margins by building customer density and controlling costs? Learn more.

*Statistics are from the Spring-Green Franchise Disclosure Document (FDD) dated March 24, 2015.