Spring-Green Blog

Digital Marketing Strategies Modernizing Green Industry Businesses

Digital marketing has completely changed how green industry businesses find clients. Companies that embrace these modern tools are thriving, while those stuck in old ways are falling behind. The green industry has come a long way from the days of door-to-door sales and yellow page ads. Today’s successful lawn care, pest control, and tree care businesses thrive and survive on digital marketing. This shift isn’t just about having a website anymore. It’s about completely changing how you connect with customers. The numbers tell the whole story. Research shows that 85% […]

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Five Questions to Answer Before Selling Your Business

You’ve poured your heart and soul into building your green industry business. After years of hard work, long hours, and countless challenges, you’ve created something valuable. But now you’re wondering: is it time to sell? Selling a business is one of the biggest decisions you’ll ever make. It’s not just about money—it’s about your legacy, your employees, and your future. Before you put that “For Sale” sign up, take a step back and ask yourself these five important questions. 1. Why Do You Want to Sell Your Business? This might […]

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Behind the Scenes: How SpringGreen’s Marketing Engine Supports Franchise Growth

Bottom Line: SpringGreen’s marketing system brings in over 70% of new customers each spring. This gives franchisees a huge advantage over competitors who have to do all their marketing alone. Starting a business is tough. About half of all new businesses fail within five years. But franchises are different. With good marketing support and business systems proven over time, new franchisees have much better odds of success. SpringGreen has been perfecting their systems since 1977. SpringGreen has been around for almost 50 years. Today, their 150+ franchisees across America get […]

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What is a Financial Recast?

Five Steps To Take Before Listing Your Business For Sale You’ve built a successful green industry business over the years. Maybe you’re thinking about selling it someday. Or perhaps someone has approached you about buying your company. When that time comes, you’ll hear the term “financial recast.” If you’re like most business owners, this phrase might confuse you. What does it mean? Why would you need to change your financial statements? And how does it affect your business value? Let’s break this down in simple terms. Understanding financial recasts can […]

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Peak Season Preparedness: Managing Resources and Retaining Customers

Can Someone Answer The Phone, PLEASE?! Summer changes everything for pest control businesses. One day you handle a few calls. The next week your phone rings non-stop. Mosquitoes swarm everywhere. Ants march into kitchens. Wasps build nests under decks. Your customers want help RIGHT NOW. But you only have so many workers and just a few vehicles. You only have so many hours each day. How do you handle all the calls without losing customers? How do you avoid burning out your crew? This problem happens every year. SpringGreen was […]

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How Green Industry Business Owners Diversify and Scale Efficiently

How Do You Make Money All Year-round? What happens when your busy season ends? How do you grow without taking huge risks? These problems keep business owners awake at night. Your lawn care company might depend too much on summer work. Your landscaping business might struggle when construction slows down. Your pest control company might need more steady income. You’re not alone. Smart business owners know that adding different services helps reduce risk and makes money more steady. But most don’t know where to start. SpringGreen has been solving this […]

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Franchise Expansion Myths: What Small Business Owners Get Wrong

So, you own a green industry business? Maybe you cut grass, do landscaping, or handle pest control. You’ve thought about growing bigger – adding more crew, but something holds you back. You’re not alone. Many successful lawn care and landscaping business owners have the same doubts. They hear things about franchising that simply aren’t true. The truth is simple and history proves it: Franchising works for green industry businesses. SpringGreen has been proving this since 1977. Today, we have 150 franchise partners across the USA. They’ve turned local businesses into […]

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Top 10 Mistakes Green Industry Business Owners Make When Scaling — And How to Avoid Them

7 out of 10 landscaping businesses fail in their first 18 months. This shocking fact comes from the 2024 State of the Landscape Labor Market report. It shows a tough truth: most green industry businesses struggle when they try to grow. Do you run a landscaping company? A tree care service? A pest control business? If so, growing your business brings special challenges. These challenges can make or break your company. The green industry has huge potential. The landscaping market alone is worth $158.9 billion. It grows 4% every year, […]

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10 Reasons NOT to Sell Your Business

So you’re thinking about selling your green industry business? Hold on there, hotshot! Before you make that “terrible” mistake, let’s talk about all the life-fulfilling reasons why you should absolutely, positively, 100% keep running your landscaping, tree care, or pest control company forever and ever. After all, who wouldn’t want to keep enjoying all these wonderful perks of business ownership? Here are ten fantastic reasons to never, ever consider selling your business to someone else. 1. You Love Working 80-Hour Weeks (Who Needs Sleep?) Why would you want to sell […]

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Diversify to Dominate: Adding Lawn Care to Your Pest Business

Diversify to Dominate: Adding Lawn Care to Your Pest Business If you own a U.S. pest-control business, you know relying on pest services alone often leads to seasonal ups and downs. Adding lawn care and mosquito control can transform your business—from patchy income to predictable, year-round growth. Let’s dive into why this strategy works—and how SpringGreen supports it. Why Add Lawn Care & Mosquito Services? 1. Boost Revenue & Customer Lifetime Value (CLV) Current customers who trust your pest work are prime targets for upsells. PCT Online reports: “Adding a […]

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