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Why You Should Consider Franchise Support For Your Business

Your business is booming, your customers are happy, and you’re earning profits—what benefit could franchising or franchise support possibly give you? If you’re thinking like this, you may want to take a step back and look at the bigger picture. Successful business owners still have plenty to gain from becoming a franchise owner. You can’t be in two places at once, and as a business owner you’re probably already juggling more than you can really handle. Think of franchise support as a helping hand to keep all those balls in […]

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6 Tips to Help Improve Work Life Balance

As a business owner, the responsibility of growing and maintaining a successful business falls mostly on your shoulders. But nurturing its growth is no small task. You’re likely putting in a lot of time, and using a lot of energy, to make sure your business thrives. You’re passionate about your business, so you don’t mind the extra effort, but do you ever feel like there’s just not enough time in the day? When you get home from a long day, do you collapse into bed? Putting your all into a […]

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5 Email Metrics You Should Be Tracking and Paying Attention To

You know that finding new leads is a crucial part of growing your business, so you’re likely investing in multiple types of marketing campaigns, including email. Email marketing campaigns provide a lot of positives for your business. They’re inexpensive, relatively easy to put together, and can be sent out with tight turnaround times. But how successful are your email campaigns? Are your subscribers actually reading your emails, or do they hit delete without even opening them? Further, how many of your email subscribers go on to become customers? Email marketing […]

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Tips and Best Practices for Social Video Marketing

Every business owner knows that a marketing plan is crucial for growing your brand. The investment you put into marketing will come back to you tenfold in new sales and customers. If you’ve owned your business for quite some time, you’ve probably seen a shift in the most effective types of marketing. At one time, it made good business sense to buy an ad in the hard copy of Yellow Pages. Now, you are better off investing that money into an ad on Facebook or another social media site. The […]

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Database Marketing: The Power of Targeting

Consider for a minute how your business finds potential customers. Do you send the same mailer out to your entire service area? Are you making scores of cold calls? Or do you target your marketing messages directly to each customer? If the last sentence rings true, you’re one of the growing number of businesses using database marketing. But if the first two sentences are more your speed, you may be missing out on all the advantages database marketing can offer. Not quite sure what the difference is? Read on to […]

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The Importance of Online Customer Reviews For Your Business

According to a survey by BrightLocal, a search engine tool provider, 88 percent of consumers trust online reviews as much as a personal recommendation. The lawn care industry has always thrived on word of mouth—if a customer’s lawn looks great, their neighbor will probably ask for your information, and so on. Customer reviews are the online equivalent of traditional word of mouth, and if you’re not taking advantage of them, you’re missing out on a huge pool of potential business. Customer reviews can help bring visibility to your business, encourage […]

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How to Cut Labor Costs In Your Business Without Layoffs

Without a doubt, the cost of labor is the single largest expense for most businesses. The employees you keep end up costing more than the base hourly wage or salary you’re paying them, due to taxes and insurance, but a business can’t run without the people who make the work happen. Take a look back at how your business fared this spring. Does your profit margin need a boost? If so, perhaps you’re considering your options. You could lay off a few employees, but you know that will decrease morale […]

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How Trade Shows and Local Events Can Grow Your Business

There are so many different ways you can market your business, so when a trade show is announced in your area, you’re probably wondering: Is it really worth the time and money it takes to participate? Pre-registering for a booth is usually free, but not always, and if the trade show is in a different city you may have travel and hotel costs. Then there’s the time lost either to training staff members on how to run the booth or to manning the booth yourself. Despite the costs, however, attending […]

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Build Your Customer Base: Improve Your Customer Acquisition Strategy

You’ve started your own business in the lawn care industry. You’re doing well, and you have a loyal set of customers. But maybe your growth has stagnated and you’re not sure how to fix the problem. After all, your business can only improve if you continue to grow and obtain new customers. That’s why it is so important to have a customer acquisition strategy. Here, we’ll share a few creative ways to build your customer base and keep your business in the minds of potential customers. How To Improve Your […]

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Special Offers & Loyalty Programs to Gain and Retain Customers

Often when a customer calls your business, one of the first questions they ask is “how much does this service cost?” Customers are always looking for the best value—a good quality service at an affordable price. An effective way to hook customers is to provide special offers and programs that entice customers to try out your services. Then, once that person has become a customer, those same offers and programs are what will help you keep them. Implementing Special Offers & Loyaly Programs In Your Business Make a loyalty program […]

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