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Should You Convert Your Green Industry Business to a Franchise?

You’ve spent years developing your own business and building a loyal customer base that looks to you as the local green industry expert. And rightfully so, as you have amassed the kind of local knowledge that can only be acquired through years of experience. For any number of reasons, you may have considered converting your local business to a franchise or expanding your service offerings by adding on a specialty franchise. Would converting your business to a franchise be a good move for you? The answer to that question must […]

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Spring-Green Welcomes Newest Franchise Owners in Valparaiso, IN

Spring-Green Lawn Care is proud to announce its expansion to service the Valparaiso, IN and surrounding areas. This expansion will be led by father-son team, Jim and John Mercon. The Mercon’s are expanding their service offerings by adding Spring-Green Lawn Care to work in conjunction with their existing business, Nature Cuts, Inc. “We’re extremely excited to join Spring-Green Lawn Care. It’s a perfect way to diversify our business. We will now offer residential and commercial fertilization and weed control, as well as many other services,” said Mercon. Mercon has been […]

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Five Reasons Why You Should Join Your Local Chamber of Commerce

Many towns and metropolitan areas have a local Chamber of Commerce that organizes small businesses with the goal of furthering business interests and developing local networks. Chambers of Commerce will also work with the local government to represent the business sector when discussing city initiatives. You might be thinking this sounds great and all, but you’re just too busy to be involved with one more thing. Plus, a membership does cost money. However, being a part of your local Chamber of Commerce offers many benefits that can make the time […]

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Time Management: Manage Time More Efficiently to Increase Productivity

The green industry tends to be incredibly hectic during the busy season. When the weather warms up and lawn, tree and pest needs start to grow, it can be difficult to manage time and complete all the work that has to be done. You certainly don’t want to disappoint customers with long wait times, and no business owner enjoys turning away new clients because they just can’t handle anything more. Sometimes this is unavoidable, but there are strategies you can implement to make the most of your time. Remember these […]

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Why You Should Consider Franchise Support For Your Business

Your business is booming, your customers are happy, and you’re earning profits—what benefit could franchising or franchise support possibly give you? If you’re thinking like this, you may want to take a step back and look at the bigger picture. Successful business owners still have plenty to gain from becoming a franchise owner. You can’t be in two places at once, and as a business owner you’re probably already juggling more than you can really handle. Think of franchise support as a helping hand to keep all those balls in […]

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6 Tips to Help Improve Work Life Balance

As a business owner, the responsibility of growing and maintaining a successful business falls mostly on your shoulders. But nurturing its growth is no small task. You’re likely putting in a lot of time, and using a lot of energy, to make sure your business thrives. You’re passionate about your business, so you don’t mind the extra effort, but do you ever feel like there’s just not enough time in the day? When you get home from a long day, do you collapse into bed? Putting your all into a […]

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5 Email Metrics You Should Be Tracking and Paying Attention To

You know that finding new leads is a crucial part of growing your business, so you’re likely investing in multiple types of marketing campaigns, including email. Email marketing campaigns provide a lot of positives for your business. They’re inexpensive, relatively easy to put together, and can be sent out with tight turnaround times. But how successful are your email campaigns? Are your subscribers actually reading your emails, or do they hit delete without even opening them? Further, how many of your email subscribers go on to become customers? Email marketing […]

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Tips and Best Practices for Social Video Marketing

Every business owner knows that a marketing plan is crucial for growing your brand. The investment you put into marketing will come back to you tenfold in new sales and customers. If you’ve owned your business for quite some time, you’ve probably seen a shift in the most effective types of marketing. At one time, it made good business sense to buy an ad in the hard copy of Yellow Pages. Now, you are better off investing that money into an ad on Facebook or another social media site. The […]

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Database Marketing: The Power of Targeting

Consider for a minute how your business finds potential customers. Do you send the same mailer out to your entire service area? Are you making scores of cold calls? Or do you target your marketing messages directly to each customer? If the last sentence rings true, you’re one of the growing number of businesses using database marketing. But if the first two sentences are more your speed, you may be missing out on all the advantages database marketing can offer. Not quite sure what the difference is? Read on to […]

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The Importance of Online Customer Reviews For Your Business

According to a survey by BrightLocal, a search engine tool provider, 88 percent of consumers trust online reviews as much as a personal recommendation. The lawn care industry has always thrived on word of mouth—if a customer’s lawn looks great, their neighbor will probably ask for your information, and so on. Customer reviews are the online equivalent of traditional word of mouth, and if you’re not taking advantage of them, you’re missing out on a huge pool of potential business. Customer reviews can help bring visibility to your business, encourage […]

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