“Investing in your Success”

Monthly Archives: April 2019

Spring-Green Lawn Care Welcomes Newest Franchise Owner Cory Benoit

Spring-Green Lawn Care, provider of residential and commercial lawn fertilization and weed control is proud to announce its newest franchise owner, Cory Benoit of Saline, Michigan. Benoit, a seasoned green industry expert, started mowing lawns at the age of 19 and by the time he was 25 years old he began his own business, Evergreen Maintenance. By adding Spring-Green, he will now be able to offer his customers lawn care services along with maintenance, snow removal, and more. Benoit has always considered himself an entrepreneur, but when his family began […]

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Why Brand Storytelling Matters For Your Green Industry Business

The concept of brand storytelling in marketing has gained considerable momentum in recent years, although the strategy has been around for a long time. Big tobacco used it for years, as have automobile and motorcycle manufacturers, traditional grocery and pharmacy chains, countless fast food concepts, and many others. Small businesses utilize it, too — and sometimes do a better job of it than the big players. Does your marketing strategy include some type of brand narrative? What Is Brand Storytelling? Every brand has a story, either potential or actual, to […]

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6 Elements of an Effective Direct Mail Piece

The impending death of print has been foretold since the late 1960’s. And while we would be the last ones to downplay the value of our own proven digital strategy, we can also assure you that a well-executed direct mail campaign — that’s right, printed snail mail — can pay a healthy return as part of a comprehensive marketing program. Why? Because we have the statistical data to back up that claim. With that said, here are our tips for creating effective direct mail pieces to implement in your marketing […]

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